創新是一種社會責任，是世界永續的重要力量，基於跨界活動、跨界知識的結合來進行的創新活動已存在好幾世紀，也有稱之梅迪奇效應。直到近代因為人口的流動、知識的傳遞、電腦運算的增強等因素，讓跨界創新變得空前，也讓創新成果變得更有價值。但跨界創新活動鮮少出現在IC設計領域，位處半導體產業的最上游，IC設計才是最需要創新作為的領域，本文個案將描述IC設計公司如何進行跨界的創新活動，包括創新的源起、需要具備何種必要條件、過程遭遇的順境和逆境，並探討創新活動的正向與負向結果，以供台灣IC設計相關公司參考，一同朝跨界創新目標前進，促進產業升級和永續經營。

Innovation is absolutely a kind of the social responsibility. A great power sustains the world as well. Converge on different knowledge and diversification fields to make innovation have been existed several centuries. People called “The Boundary Spanner” or “The Medici Effect”. The innovation by the boundary spanner become rising and worthy that is because the people migration, the knowledge hand around and the computing gain ground in the past years. However, there is less boundary spanner activities expand in IC design field. Since the IC design field has being above the Semiconductor Industry so that the innovation is necessary for IC design field. This case will describe a boundary spanner activity which expands in IC Design Company including the process, benefits and results. To be the benchmark for Taiwan IC Design companies to upgrade and sustain the entire semiconductor industry.

1. 大前研一，2005，思考的技術，城邦文化商周出版
2. 商業週刊，2007，用別人的腦袋成功，城邦文化商周出版，1037期
3. 商業週刊，2007，關鍵一擊，城邦文化商周出版，1041期
4. 簡國明、謝家平，2010，參訪中國大陸高新科技園區出國報告書，國家實驗研究院科技政策研究與資訊中心
5. 財團法人李國鼎科技發展基金會，2006，中國大陸科技園概況
6. 李誠，2003，高科技產業人力資源管理，天下文化
7. 吳琬瑜、孫珮瑜，2011，「低調拳王，奇襲全球 台灣IC設計，世界不能沒有他們」，天下雜誌383期
a. IC Insights, April 21, 2011, U.S.-based Companies Held 13 of the Top 20 Fabless Spots in 2010, IC Insights.com
b. Dyer, H. Jeffrey、Gregersen, B. Hal、Christensen, M. Clayton, 2009, The Innovator’s DNA, Harvard Business Review
c. Gallo, Carmine, 2011, The Innovation Secrets of Steve Jobs, The McGraw-Hill Companies, Inc.
d. Jaruzelski, Barry、Dehoff, Kevin, 2009, “Profits Down；Spending Steady”, Strategy＋Business
e. Carlson, Curtis、Wilmot, William, 2006, Innovation, New York：Crown Business
f. Bajarin, Tim, 2010, Creative Strategies, in discussion with the author
g. Gallo, Carmine, 2010, “Lessons in Simplicity from the Flip”, Bloomberg Business Week
h. Moore, A. Geoffrey, 2004, “Darwin and the Demon”Innovating Within Established Enterprises, Harvard Business Review
i. Johansson, Frans, 2004, THE MEDICI EFFECT：Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures, Harvard Business School Publishing Corporation
j. Goldenberg, Jacob、Mazursky, David、Horowitz, Roni、Levav, Amnon, 2003, Finding Your Innovation Sweet Spot, Harvard Business Review
k. Cohn, Jeffrey、Katzenbach, Jon、Vlak, Gus, 2009, Finding and Grooming Breakthrough Innovators, Harvard Business Review
l. Dullforce, Anne Britt, 2011, FT Global 500, Financial Times
m. Gates, Bill, 2010, The Key to a Bright Future Is Innovation, Financial Times
n. Friedman, L. Thomas, 2010, More （Steve） Jobs, Jobs, Jobs, New York Times
o. Jaruzelski, Barry、Dehoff, Kevin, “Profits Down；Spending Steady,” Strategy＋Business, Booz & Company
p. Nonaka, Ikujiro, 1990, Redundant, overlapping organization: a Japanese approach to managing the innovation process, California Management Review
q. Nonaka, Ikujiro, 2007, The Knowledge-Creating Company, Harvard Business Review