一個企業無論過去多麼成功如果沒法跟上時代的腳步就會被淘汰掉，而在這變動快速的年代許多企業也都試著去快速而有效率的變希望讓企業能永續經營.
在現今的電腦週邊產品產業，產品是否能提供優良的消費者體驗關係著產品成功與否，而產品的外型，外觀與質感是產品提供給消費者的第一印象又是消費者體驗中重要的一大部份，而CMF（色彩，材料以及表面）又主導了外觀與質感所以更是重要，所以當企業為了加速產品創新在調整組織架構、投資於未來時CMF是不可或缺的一塊.。
各個部門的工作目標，工作方法是會受到組織架構調整而變動，負責CMF的單位也不例外，但是挑戰可能更多一點，因未來充滿了變數很難掌控，特別是CMF 談的是外表但這外表卻會受到內在設計的影響，也會受到能使用科技之影響，所以處理不確定性這麼高的工作的單位要如何去抓住改變的契機去創造趨勢引領潮流更是一大挑戰.。
經過一些訪談與觀察，歸納出一個可以提升外觀工程研發創新成功的機會的作法，也就是如下七點：
1.找合適的創新夥伴-找到對的人提升成功的機會。
2.調整團隊合作的思維-思維改變讓團隊由原有平行合作模式變成前後承接之合作模式還是能運作順利運作。
3.利用系統規劃主題-利用各個可能的資源去找出有希望被採用的材料，徵詢的範圍要夠廣。
4.強化與關係人的溝通-協助重要關係人去定義他想要的，進而做出他想要的以及他可以做什麼來加速得到他要的。
5.需投入資源分析-資源盤點有助於擬定可行計劃增加成功機會。
6.降低風險的計劃-政府提供產官學合作計劃可獲得資金及技術資源、尋找適當合作廠商以分散風險。
7.準備好備用方案-若希望發展成果被採用最佳方法是將預計成果放入未來產品設計中，為爭取這機會就要將風險降至最低，因此提供備案是必要的策略。
預期這個方法可以讓CMF 工程團隊能更有效率的服務關係人進而促進公司的成長。

No matter how successful in the past， if the speed of change cannot catch the market trend， the company will in very dangerous situation， even disappear very soon， like Nokia， like Wang an electric etc.
35 years ago， L-company started from a mice maker after 25 years become a worldwide mice design manufacturing leading company， the product line from mice only extend to keyboard， webcam， headset， speaker， remote controller and conference device provider. But in year 2006 Apple brang the new trend to the market via simple but clear appearance design， smart touch and good user experience application create a nice interface， this change bring an impact to many company， although L company is a good user experience design company but still business got the impact， at the same period economic storm in 2008 make the situation even worse.
When encountered this kind of impact， the L company did some change in order to maintain the leading position in PC peripheral and looking for new business opportunity. The change to maintain leading position is to change the company culture from product oriented to design centric at the same time via organization change to rearrange the resource， like that set up CMF discovery team to take care long term and middle term innovation.
CMF is one of the key parameter of win， since now user experience is very important ， who can provide best user experience to customer then he will win.
CMF is strongly link with good user experience and it is very important to user experience， since CMF function manage the outlook of the product and it is the point where can provide the first and good impression to customer to let customer willing to buy it.
We had better not just stay at current moment， since there is a time delay between product start to develop and in the market. Who can drive the trend he will win the game? Drive the trend mean that need to do something more advance than now.
This report tries to dig out some solution to which can help the CMF discovery function to do a good job in efficiently way.
This equation include the topic selection， promotion and execution and it is similar to the result from brainstorming section， so believe this method will provide an efficient way for CMF discovery to make things better.
Below are the five steps
1.Looking for the right person
2.Update mindset to in line with new working model
3.Idea generation through a system thinking to prevent missing some point.
4.Communication with stakeholder
5.Investment for the project
6.Reduce the risk
7.Backup solution

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Design Centric — What Is It in Practice? 擷取自 HuffingTonpost: http://www.huffingtonpost.com/soren-petersen/design-centric---what-is_b_6881918.html
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Philip T. KotlerLane KellerKevin. (2011). Marketing Management (14th Edition). Pearson.
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從蘋果官網看二十年設計變遷史. (2015年10月23日). 擷取自 優設: http://big5.china.com.cn/gate/big5/art.china.cn/products/2015-10/23/content_8320372.htm
德爾飛法(Delphi Method). 擷取自 MBA智庫: http://wiki.mbalib.com/zh-tw/%E5%BE%B7%E5%B0%94%E8%8F%B2%E6%B3%95
頭腦風暴法. 擷取自 MBA 智庫: http://wiki.mbalib.com/zh-tw/%E5%A4%B4%E8%84%91%E9%A3%8E%E6%9A%B4%E6%B3%95