中小企業研發策略研究-以IC設計公司為例｜國立清華大學博碩士論文庫

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研究生：	侯天發 Hou, Tien-Fa
論文名稱：	中小企業研發策略研究-以IC設計公司為例 A Case Study on R&D Strategy for Small and Medium Enterprise of IC Design Firm
指導教授：	黎正中 Li, Chang-Chung
口試委員:	方友平林福仁
學位類別：	碩士 Master
系所名稱：	科技管理學院 - 高階經營管理碩士在職專班 Executive Master of Business Administration(EMBA)
論文出版年：	2012
畢業學年度：	100
語文別：	中文
論文頁數：	38
中文關鍵詞：	研發管理、創新、系統性創新、破壞性創新、創新策略、創業家精神、協同設計、TRIZ 、專利、專利佈局、中小企業、創業
外文關鍵詞：	Patent Mapping
相關次數：	點閱：1 下載：0
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本論文透過對一個IC (Integrated Circuit)設計公司的研發經營做個案研究，來探討中小型企業如何在有限的資源下，進行有效的研發活動。

整個案例研究，從公司初創的摸索階段，包括市場評估調查，到核心技術能力的建立、組織定位與及上、下游的協同設計與研發模型，都做了一定程度的解析，祈能為中小企業研發策略，建立一個可複製的典範。

The thesis tries to find out how a resources limited SME ( Small and Medium Enterprise ) could do its R&D activity effectively through a case study on an IC ( Integrated Circuit ) design firm in the silicon valley of Taiwan.
The case study covered the starting up stage for finish products designing and sale to strategic collaboration of supply chain. The study would descript the adjustment of the company in various stages. It’s a real practice of management theory including organization, positioning, innovation, supply chain management, design collaboration, and patent mapping strategy.
The purpose of the thesis would focus on real practice of management to build a workable model of R&D strategy for SME that not only lead the SME how to survive but also how to construct the sustainable competitive advantage.

中文提要......................................................... I
英文提要......................................................... II
致謝詞........................................................... III
目錄............................................................. IV
圖目錄........................................................... VI

第一章 緒論......................................................1
1.1 研究動機.....................................................1
1.2 研究目的.....................................................1
1.3 研究方法.....................................................2
1.4 研究流程.....................................................2
1.5 研究限制.....................................................3

第二章 文獻探討..................................................4
2.1 供應鏈管理...................................................4
2.1.1牛鞭效應....................................................4
2.1.2脈動速度效應................................................5
2.1.3產業雙螺旋效應..............................................6
2.1.4 SCOR模型...................................................7
2.1.5波特五力分析................................................8
2.2 創新理論.....................................................9
2.2.1 TRIZ解決問題模型...........................................9
2.2.2系統九宮格..................................................10
2.3 創新方向與策略...............................................11
2.3.1 需求理論...................................................11
2.3.2 產業演化...................................................13

第三章 個案研究..................................................15
3.1 個案公司簡介.................................................15
3.1.1 初期的業務.................................................15
3.1.2 ASIC業務...................................................16
3.1.3 開始RFID領域...............................................17
3.2 RFID簡介.....................................................18
3.2.1 RFID 應用...................................................18
3.3 RFID市場區隔.................................................19
IV
3.3.1求生空間....................................................19
3.3.2 發現藍海..................................................20
3.4商業模式....................................................21
3.4.1 供應鏈協同設計............................................21
3.4.2 商業行為的保障............................................24
3.4.3 供應鏈的強度..............................................24
3.5 專利策略....................................................26
3.5.1專利的價值.................................................26
3.5.2 設計方法...................................................27
3.5.3 研發方向與專利佈局 ........................................27
3.6 願景與使命...................................................28
3.6.1企業為何而活................................................28
3.6.2 創業家精神.................................................28

第四章 結論與建議................................................30
4.1 結論.........................................................30
4.2 建議.........................................................31
4.2.1產品研發方向.................................................31
4.2.2系統性的產品研發方法......................................31
4.2.3以知識產權保障競爭能力.......................................32
4.3 未來研究方向.................................................33
參考文獻.........................................................34
圖1-1 研究流程圖 …………………………………………………………………2
圖2-1牛鞭效應…………………………………………………………………… 4
圖2-2脈動速度效應………………………………………………………………5
圖2-3產業雙螺旋效應………………………………………………………………6
圖2-4產業生命週期  ………………………………………………………………7
圖2-5 SCOR模型 ……………………………………………………………………7
圖2-6波特五力分析…………………………………………………………………8
圖2-7 TRIZ解決問題模型 …………………………………………………………9
圖2-8系統九宮格 …………………………………………………………………10
圖2-9整合九宮格與SWOT分析……………………………………………………10
圖2-10馬斯洛需求層次理論…………………………………………………11
圖2-11 Don Beck動態螺旋理論………………………………………………12
圖2-12技術被接受的生命週期………………………………………………13
圖2-13產品實現過程……………………………………………………………14
圖3-1 RFID頻帶…………………………………………………………………18
圖3-2 RFID應用領域……………………………………………………………19
圖3-3 玩具供應鏈………………………………………………………………22

                                

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