本研究探討社會網絡在創業家的機會評估過程產生什麼關聯。本文以紮根理論研究法， 對國內創業輔導單位所輔導的 5 名創業家進行研究訪談。研究架構以機會評估過程中創業 家的心智活動為主體 (Output)，了解創業家個人的認知架構 (Internal factor) 與社會網絡 (External factor) 之間是如何互動並對機會評估產生影響。研究顯示創業家會因為對他人能 力的審視 (Quality review)、自我能力的認可 (Self-confidence) 、供需匹配度 (supply demand fit) 以及對新創事業的自我追求 (Start-up self-efficacy)的差異，而對於外部網絡所提供的資 訊與資源產生不同的解讀，影響創業家對於“機會潛力”與“風險感知”的評估。此外，社會網 絡中的人脈與創業家之間連結的強弱，也與創業家如何審視該人脈有關。本研究發現社會網 絡與創業家機會評估的關係，並不是單純受到創業家認知架構 (Internal factor) 或社會網絡 (External factor) 所影響，而是兩者互動與交流的結果。

The purpose of this study was to investigate the relationship between the “social networks” and the “opportunity evaluation” of entrepreneurs. The thesis followed the grounded theory approach and interviewed five entrepreneurs who were coached by an entrepreneurship counseling unit in Taiwan. The analysis focused on understanding the mental activity of entrepreneurs about how their personal cognitive structure (internal factor) interacted with the social network (external factor) in influencing opportunity evaluation. The research results revealed that entrepreneurs interpret the information and resources provided by external networks differently due to their differences in personal cognitive structure, such as “quality review”, “self-confidence”, “supply-demand fit”, and “start-up self-efficacy”. Subsequently, the differences in cognitive structure results in the differences in the perceived “potential” and “risk” of entrepreneurial opportunity assessment. In addition, tie strength between the social actor and the entrepreneur was also related to how the entrepreneur evaluate the actor. This study found that the relationship between social networks and the opportunity evaluation of entrepreneurs was not simply influenced by the entrepreneur's cognition structure (internal factors) or social networks (external factor) but was an outcome from interactions and exchanges between the two.

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