N/A

Taiwan is an open and Muslim-friendly culture, with the majority of Muslims in Taiwan being immigrants from various countries. On the other hand, the Taiwanese who believe in Islam are only 0.2% of their entire population. Nowadays, more than 280 thousand Muslim immigrants from all over the world choose Taiwan as their place for living. Muslims of Indonesian origin make up a significant portion of Taiwan's Muslim community. Through FORMMIT (Indonesian Muslim students association), they used it as a medium to update related halal products that can be bought in Taiwan. A global trend toward Islamic economics has resulted from an increase in Muslim immigration such as in Taiwan, thus the government there has begun to respond to this need. Therefore, it is imperative that the purchasing of halal items in Taiwan be made more convenient. In the reality, a lack of understanding of mandarin and difficulties to find halal products become the challenge for Muslims in Taiwan to maintain their halal dietary in daily life. Thus, Muslims should have basic knowledge and awareness to differentiate the product that can be consumed. This study aimed to know Muslims’ knowledge and awareness of halal purchasing preferences in Taiwan. The findings indicated that there is a connection between both of knowledge and awareness with their purchasing preference. Such results could give implications to the Taiwan business to design appropriate strategies to fulfill the demand for the halal product in Taiwan.

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