本研究藉助分析以色列高科技產業的新創企業成功模式，歸納出其商業模式與發展路徑，為台灣高科技產業的新創公司提供經營上的策略建議。
這也許是台灣新創企業未來可行的方式，但台灣目前對以色列高科技新創企業的發展模式研究仍然很少。尤其是在高科技產業中，許多新創企業都未能真正走向成功。新創失敗的因包括缺乏目標顧客的認可，無法找到合適的商業模式，高水準的競爭，大量的資金需求，不太穩固的團隊，以及錯誤的投放時間等。因此，透過分析在以色列表現良好的新創公司，我們試圖找出哪些因素會影響新創企業的盈利和成長。預計這項研究的結果將能夠找出一些高科技新創企業的成功因素，並希望藉由此研究為未來台灣的新創企業提供一個參考的方向。
關鍵詞：高科技產業、新創企業、商業模式、市場導向

This research analyzes the model of Israeli startups and expands them to Taiwan. This may be a feasible way for Taiwan startups in the future.
Although this is an opportunity for Taiwan, not so many research has discussed the development model of Israeli high-tech startups in Taiwan academic. Especially in the high-tech industry, most of startups have failed. Reasons for the failure include lack of recognition from target customers, inability to find a suitable business model, high level of competition, a large amount of funding requirements, an unstable team, and wrong launch timing. By analyzing successful Israel’s startups, we try to find out what factors affect the profitability and growth of startups. It is expected that the results of this study will be able to identify key success factors of high-tech startups and provide some insights for Taiwan’s startups.
Keywords: High-tech industries, startups, business models, market orientation

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