本研究主要探討Taiwan Semi-Conductor OSAT 封裝業隨著市場逐漸成熟、資訊漸趨透明，台灣境內或對岸代理商經營面臨窘境時的因應策略。受到COVID19與景氣波動的影響，半導體產業中藏著極高的不可控性，而且變動大又快的競爭環境，例如：多樣化的原材料、複合性缺一不可的供貨模式、以及強大的競爭環境，此時如何協助客戶能夠傭有客戶滿意與交貨順利地兼顧的能力，莫過於業界名聲佳與制度化高的代理商，因為好的產品加上好的包裝來才能得到客戶認可的機會。
本研究採用價值鏈/迴歸分析為分析工具，並搭配問卷來佐證於Taiwan Semi-Conductor OSAT 封裝業中代理商存在的必要性。
由於上述的問卷與分析研究結果發現，提出以下建議：
1. 半導體代理商應持續加強與客戶及高階製造商的合作。製造雙贏。
2. 半導體代理商本身需要有極高的在地化定位，並想辦法為客戶創造更高價值。
3. 運用本身的產品優勢，鎖定產品的攻擊版圖。發展和管理業務的專業知識，建立良好的客戶關係與追求進步的組織文化。
4. 代理商清楚明白產品開拓戰場在哪。
5. 成熟的技術持續受新科技的威脅和取代，設備商經營者應更重視產品的管理與規劃，研發或引進 更具競爭力的產品
本研究主要論述以Taiwan Semi-Conductor OSAT 封裝業代理商產業為研究範圍，研究結果顯示：封裝業是一個競爭相當激烈的產業，提供「優良的售後服務」，創造出「服務的價值」能夠突顯出代理商不可取代的競爭優勢，是代理商維繫中介地位的不二法門。

This paper mainly discusses the strategies of Taiwan Semi-Conductor OSAT packaging industry when the market matures and information becomes more transparent, and the agents in Taiwan or onshore are facing dilemmas.
Affected by COVID19 and economic fluctuations, the semiconductor industry has a highly uncontrollable, and rapidly changing competitive environment, such as diversified raw materials, indispensable supply models, and strong competition Environment. At this time, how to help customers be able to help customers to have the ability to balance customer satisfaction and delivery smoothly is no better than the well-known and institutionalized agents in the industry, because no matter how good products are, they need good packaging to cooperate in order to be recognized by customers. Opportunity.
This study uses value chain/regression analysis as an analysis tool, and is matched with a questionnaire to prove the necessity of agents in Taiwan Semi-Conductor OSAT packaging industry.
Due to the findings of the above-mentioned questionnaire and analysis, the following suggestions are made:
i. Semiconductor agents should continue to strengthen cooperation with customers and high-end manufacturers. Create a win-win situation.
ii. Semiconductor agents themselves need to have a very high localized positioning and find ways to create higher value for customers.
iii. Use its own product advantages to lock in the attacking territory of the product. Develop and manage business expertise, establish good customer relationships and an organizational culture that pursues progress.
iv. The agent clearly understands where the product development battlefield is.
v. Mature technologies continue to be threatened and replaced by new technologies. Equipment vendors and operators should pay more attention to product management and planning, and develop or introduce more competitive products.
This research mainly discusses the Taiwan Semi-Conductor OSAT packaging industry agent industry as the research scope. The research results show that: the packaging industry is a highly competitive industry. For the time being, the external influence factors such as the industrial environment will be set aside and only discussed When the internal variables in the hands of an agent are concerned, providing "excellent after-sales service" and creating "service value" can highlight the agent's irreplaceable competitive advantage and is the only way for an agent to maintain its intermediary status.

中文文獻
代理商，MBA智库百科。網址：https://wiki.mbalib.com/zh-tw/%E4%BB%A3%E7%90%86%E5%95%86
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英文文獻
2020 STATE OF THE U.S. SEMICONDUCTOR INDUSTRY，Semiconductor Industry Association, 2020 July.
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