隨著台灣產業結構變遷，餐飲服務業已成為國家之重要產業，根據經濟部統計處的數據指出台灣餐飲服務業營業額已逐年增加。本研究根據 Chang, Chiang & Han(2016)之觀點『公司品牌管理包括品牌人力資源管理、品牌領導、品牌溝通、品牌文化、企業社會責任』，公司品牌管理讓員工對品牌產生認同感及心理上的連結進而產生品牌心理擁有感(Burmann & Zeplin,2005)。根據過往的研究，鮮少以餐飲服務業為研究對象並探討公司品牌管理、品牌心理擁有感、品牌承諾、品牌知識分享的相互影響關係，顯示此為重要的研究方向。因此，本研究目的在探討各研究變項之跨層次關係。
　　本研究以台灣餐飲服務業的知名品牌為研究對象，進行問卷調查，研究採用跨層次分析方法(Hierarchical Linear Modeling) 驗證公司品牌管理、品牌心理擁有感、品牌知識分享與品牌承諾之跨層次關係。本次研究針對 26 家店發放問卷，總共發放 520份問卷，回收有效問卷為 337份（有效回收率 64.81%）。分析結果發現：1.公司品牌管理正向影響品牌心理擁有感；2.公司品牌管理正向影響品牌承諾；3.公司品牌管理正向影響品牌知識分享；4.品牌心理擁有感正向影響品牌承諾；5.品牌承諾正向影響品牌知識分享；6.品牌心理擁有感正向影響品牌知識分享；7.品牌承諾在品牌心理擁有感與品牌知識分享之間具中介效果。
　　本研究將研究意涵歸納如下：1.公司可藉由公司品牌管理向員工傳達品牌信念，使員工內化公司品牌價值。2.透過品牌管理，公司可選擇與公司理念相契合之員工，並在適當時讓員工發表意見參與公司決策。3.員工對公司品牌有歸屬感時，會分享品牌理念並展現在公司產品或服務上。

　　The industrial structure has been changed, the service industry has become important in Taiwan. According to statistics from Ministry of Economic Affairs, revenue of service industry has increased yearly. Building on Chang, Chiang and Han (2015), corporate branding includes brand human resource management, brand leadership, brand communication, branding culture and corporate social responsibility. Corporate branding makes employees have brand identification and psychological bond, thus producing brand psychological ownership (Burmann & Zeplin, 2005). In view of prior literature, few researchers explore the relationships among corporate branding, brand psychological ownership, brand commitment and brand knowledge sharing in service industry. Therefore, the purpose of this study is to investigate multilevel relationships among variables.
　　This study collects data from the well-known food & beverage franchise organizations. In order to understand multilevel viewpoints, managers and employees are invited to fill questionnaires. Therefore, this study used Hierarchical Linear Modeling to examine the mutltilevel relationships among corporate branding, brand psychological ownership, brand commitment and brand knowledge sharing. This study collected questionnaires from 26 food & beverage franchise organizations. 520 questionnaires were sent, this study got 337 valid questionnaires (The valid rate is 64.81%). The analytical results include: 1. corporate branding affects brand psychological ownership positively;2.corporate branding affects brand commitment positively; 3.corporate branding affects brand knowledge sharing; 4.brand psychological ownership affects brand commitment positively; 5. brand commitment affects brand knowledge sharing; 6. brand psychological ownership affects brand knowledge sharing; 7. brand commitment mediates the relationship between brand psychological ownership and brand knowledge sharing.
　　This study summarizes implications as follows:1. The organization can transmit brand beliefs and make employees internalize brand values as their own values. 2. The organization can recuit employees with person-brand fit and make employees participate in brand-related decision. 3. Employees with brand belongingness will share brand beliefs and show good sevrive behaviors.

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