隨著時代的快速變遷，人們的生活習慣與工作壓力等都不斷地改變，因而造成落髮年齡層逐年下降及落髮族群不斷擴增。在醫療產業中，進行植髮手術的競爭者也越來越多，要如何突破現有的框架，改變植髮院所的商業模式為主要研究方向。

本研究以經營者角度，援引運用管理學知識與競爭策略為基礎，採用個案分析的質化研究方法。以臺灣植髮手術為本，主張全方位整合養髮、育髮、植髮、固髮，打造企業創新策略，導入居家保養、功能醫學、預防醫學、AI取髮機器人、醫療級頭皮管理等，專注核心技術與服務創新，將差異化服務、消費行為觀察與品牌影響力等因素，創造新穎的行銷模式。

本研究以R植髮診所為例，透過相關文獻探討，以質性研究方法為基礎，探討R植髮診所的商業模式，並且提出建議對策以提升R植髮診所的競爭優勢及企業價值。

As times have rapidly changed, the living habits of ordinary people also have changed and work pressure are constantly increasing, which causes the decline in age of hair loss group every year and the hair loss group continues to expand. In the medical industry, there are more and more competitors performing hair transplant surgery. How to break through the existing framework? How to change the business model of hair transplant institutions? These are the main research issues in this thesis.

This research uses the qualitative research method of case analysis based on the perspective of managers, citing the use of management knowledge and competitive strategies. Based on Taiwan's hair transplant surgery, this research advocates comprehensive integration of hair care, hair growth, hair transplant, and hair sturdy, creating an enterprise-level innovation strategy. By introducing home care, functional medicine, preventive healthcare, AI hair removal robots, medical-grade scalp management, and focusing on the core technology and the innovation of service, this research provides new marketing models which based on factors such as differentiated services, consumer behavior observation and brand influence and therefore gain the profit.

This thesis takes R Hair Transplant Clinic as an example, discusses the business model of R Hair Transplant Clinic on the basis of qualitative research methods through relevant literature, and proposes countermeasures to enhance the competitive advantage and corporate value of R Hair Transplant Clinic.

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