研究生: |
遲玉宴 Chih Yu-Yen |
---|---|
論文名稱: |
中國教育科技現狀與“互聯網+教育” The Status of China Educational Technology and the "Internet + Education" |
指導教授: |
丘宏昌
Hung-Chang Chiu 謝英哲 Ying-Che Hsieh |
口試委員: |
翁晶晶
謝依靜 |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 高階經營管理碩士在職專班(EMBA) Executive Master of Business Administration(EMBA) |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 68 |
中文關鍵詞: | 在線教育 、創客教育 、K-12教育 、互聯網+ |
外文關鍵詞: | online education, marker education, K-12 Education, Internet + |
相關次數: | 點閱:61 下載:0 |
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2013年被普遍認為是中國在線教育的新元年,如今,3年時間已過,以在線教育為代表的中國教育科技行業發展到什麼程度?2016年又有哪些新的變化?從政策、資本、商業模式等多個維度,用客觀詳實的資料來呈現中國教育科技變革中的昨天、今天和明天。
2015年,教育法修正案成為熱點,盈利性培訓機構即將迎來資本利好。這一年,國務院、中國教育部多次提到,要重視教育的資訊化,業界是否已經做好了準備?10月,全面放開二胎的政策,又將對中國的教育行業發展帶來哪些影響,尤其是未來3-5年內的早幼教行業?多年來,高考、中考、小升初,中國的中小學生和家長被分數所累,教育改革箭在弦上,創客教育、STEAM的教育概念撲面而來,PPP模式(即Public-Private-Partnership,指政府與私人組織之間形成一種夥伴式的合作關係)開始試點,K-12教育是否將不一樣?
2014年初,第一支A股教育題材股,全通教育,登陸深交所創業板,且在2015年上半年,市值一度超過教育行業的龍頭老大哥新東方,這些事件會給資本市場帶來哪些影響?
2014年至今,數家A股公司,或投資、或併購、或進行產業佈局,跨界進入教育行業,對於深耕多年的教育企業或教育科技企業,面對來勢洶洶的A股跨界者,該如何抉擇?
2015年,已有70多家教育企業登陸新三板,且新的分層政策已出,教育企業該如何應對、如何實現增長,未上市企業面對諸多可能該如何選擇?2015年,A股市場大起大落卻又風生水起,拆分VIE架構 (Variable Interest Entities的縮寫,意為可變利益實體,在中國被稱為“協議控制”)回歸A股成為新的主題。二級市場的變化是否給一級市場的投資帶來影響,美元基金和人民幣基金誰主沉浮?
早幼教、基礎教育、高教、職業教育、語言、留學、興趣、平台,這一年各個細分領域的選手和資本注入,有了什麼樣的變化?To B業務、To C業務,用戶量重要還是現金流重要,相信大家都在思考中摸索前進。從估值看,無論是美國還是中國,在線教育行業的獨角獸已經來了,未來,還會有更多的獨角獸,他們會在哪裡,他們會走到哪裡?
教育行業大佬在投資佈局,互聯網大佬更非等閒,BAT三家頻頻出手,不僅僅是投資佈局,BAT三家的自有平台也各自發力,籠絡江湖好漢盡在其中。
優質教育資源和優秀教師的稀缺依然讓家長和學生感受到教育資源的不平衡,除了想盡辦法進入優秀老師的培訓班,互聯網則成了匯聚優質教育資源的好平台。互聯網的發展正成為傳統行業發展的助推器,而這一作用在教育也開始顯現。
美國的可汗學院早在多年前就顛覆了傳統認知,強調不再只是專家的“教”,而更注重學生“學習”的過程;韓國Megastudy自建優質師資團隊、規劃課程,個性化的教學也讓學生拿高分,進好學校……網路學校逐步改變了傳統的教育模式,使得許多發達國家的網路教育如雨後春筍般建立起來。 “互聯網+教育”融合創新的在線教育時代已經到來,互聯網會改變教育的模式,優化教育效果,未來將為學生在學習提供革新性的服務方式。
The Status of China Educational Technology and the "Internet + Education"
2013 was widely accepted as inception of China’s “Online Education Era” and now two questions caught attention: To what extent China’s education technology sector (Ed-Tech) manifested by online education has developed in the swift elapse of last 3 years? What are the changes and trends of Ed-Tech in China? To answer these questions this study tried to portray China’s Ed-Tech changes, especially the state in the past, present time and coming future on the basis of objective and factual data and information obtained from multi-dimensions or aspects such as policy, capital, and business model.
In 2015, the Education Act Amendments became the focal point in China and commercialized training institutes were about to invite capitals for the venture. In this year “Emphasis on Education Informatization” had been repeatedly urged by China State Department and Education Ministry and the question was whether if the players in China Ed-Tech sector were ready and well prepared for the mark. In October 2015 China saw Enactment of Two-Child Policy, so what would be the impacts and major influences to the development of China education sector, in particular to that of early child education sector in the coming 3 to 5 years? For years the elementary and secondary school students and even their parents have suffered from test marks competition in entrance tests of high schools and middle schools, as a result Education Reform became the strongest urge, further new concepts such as Marker Education, STEAM, etc were emerging instantly, and PPP model (i.e. Public-Private-Partnership, indicating a long term cooperation between a government entity and a private party acting like partners) was launched as a pilot/experimental plan, hence will K-12 education see an immediate difference?
In early 2014, the first Education Concept Share in A Shares, QTONE Education (Guangdong QTone Education Co., Ltd.) landed on Growth Enterprise (GE) OTC Market at Shenzhen Stock Exchange; furthermore, in terms of market value, in first half of 2015 once overstepped that of New Oriental, the top leader in Education Sector; what would be the influences or impacts to the capital market from these issues?
As of today since 2014, many A-Shares listed companies entered the education sector to do the cross-boundary business through investment, or merger, or industrial layout; how should the educational businesses or Ed-Tech businesses having dedicated for decades make informed choices in facing up the challenges nothing short of threatening from these new cross-boundary players?
As of 2015, more than 70 educational business parties launched on the New Three OTC Markets in China, besides the new hierarchical policy was already adopted, facing these situations how should an educational business respond, and realize her growth goals? And how should a private business should make informed choices among the various possibilities laid before her? In 2015 while A-shares market were experiencing rapid ups and downs and surprising revives, the VIE (abbreviation for Variable Interest Entities, referred to as Protocol Control in China) was returned to A-Shares list and served as the new subject. Whether the changes in secondary market will lead to influences to the investment in the primary market? And among USD funds and RMB funds which will predominate the fluctuation?
In the specific sub-fields such Early Child Education, Basic Education, Higher Education, Vocational Education, Languages, Overseas Studies, Hobbies, Platforms, what changes were seen in terms of new contestants and capital contribution in this year? In To-B Sales and To-C Sales User quantity or cash flow matters – remains uncertain and even entangled. In terms of value estimation no matter in US or China, unicorns in Online Education already took presence, and in coming future there will be more unicorns taking presence unquestionably and the questions will be Where will they be and to What Destinations will they move?
The existing key players in Education Sector are pooling investment into their layout, certainly the key players in internet sector – BAT Three-Cosponsored Initiative – have taken strategic steps frequently, not only putting investments for their layout plant but also launching recruitments on the respectively platform of their own to attract and invite talented experts nationwide.
The shortage of outstanding quality education resources and outstanding teachers still remains to be the main concerns of the students and their parents, especially the gaps in educational resources. In addition to trying every possible effort to attend the classes taught by outstanding teachers they became aware that internet, the web network, serves as an ideal platform that collects and offers outstanding quality education resources. The emerging development of internet actually acting as the promoter facilitating the development of conventional business sectors, and this function is becoming apparent in education sector.
Early in years back Khan Academy USA already overthrew the conventional ideas in education, putting emphasis not solely on “teaching” delivered by professionals but specially on “learning” and the learning process of the students; Megastudy Korea established independently the own outstanding teaching faculty teams, formulated the curriculum, and offered individualized teaching and learning practice, thus enabling students to win high marks and admissions to top schools…Internet Schools have changed the conventional education models and patterns step by step, consequently e-education platforms are booming swiftly in many developed countries. Now the Online Education Era in which “Internet + Education” integrating innovation is right at the corner, “Internet” will not only change the educational model for good but will also optimize the education effect, and will definitely provide the students or learners with innovative services.
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〔 2 〕新華社http://zh.apdnews.com/XinHuaNews/366856.html
〔 3 〕億歐網http://www.iyiou.com/p/24373
〔 4 〕百度百科http://baike.baidu.com/view/1823090.htm
〔 5 〕百度百科http://baike.baidu.com/view/3704527.htm
〔 6 〕百度百科http://baike.baidu.com/view/1358511.htm
〔 7 〕互動百科http://www.baike.com/wiki/VIE
〔 8 〕http://baike.baidu.com/subview/18756/13746824.htm
〔 9 〕維基百科https://zh.wikipedia.org/wiki/%E5%8F%AF%E6%B1%97%E5%AD%B8%E9%99%A2
〔10 〕搜狗百科http://baike.sogou.com/v47915015.htm
〔11 〕信報StartupBeat http://startupbeat.hkej.com/?p=17136
〔12 〕淘豆網http://www.taodocs.com/p-2606347.html
〔13 〕兩岸經貿月刊http://www.npf.org.tw/2/13694
〔14 〕台灣WORD http://www.twword.com/wiki/%E9%81%94%E6%91%A9%E5%85%8B%E9%87%8C%E6%96%AF%E4%B9%8B%E5%8A%8D
〔15 〕MBA智庫百科/建設創新2.0時代的眾創空間http://wiki.mbalib.com/zh-tw/%E4%BC%97%E5%88%9B%E7%A9%BA%E9%97%B4
〔16 〕中國教育http://edu.people.com.cn/BIG5/n/2015/0923/c1053-27623427.html
〔17 〕MBA智庫百科http://wiki.mbalib.com/zh-tw/%E7%94%9F%E5%9D%87%E5%85%AC%E7%94%A8%E7%BB%8F%E8%B4%B9
〔18 〕MBA智庫百科http://wiki.mbalib.com/zh-tw/NFC
〔19 〕36Kr http://36kr.com/p/5045347.html
〔20 〕百度百科http://baike.baidu.com/item/%E8%BD%BB%E8%BD%BB%E5%AE%B6%E6%95%99
〔21 〕百度百科http://baike.baidu.com/view/4621743.htm
〔22 〕華文慕課http://www.chinesemooc.org/
〔23 〕超級課程表http://tw.weibo.com/tofriday
〔24 〕百度百科http://baike.baidu.com/view/1317333.htm
〔25 〕痞客邦http://td026544.pixnet.net/blog/post/32006402-%E9%A6%AC%E5%A4%AA%E6%95%88%E6%87%89-%E5%A4%A7%E8%80%85%E6%81%86%E5%A4%A7
〔26 〕MBA智庫百科http://wiki.mbalib.com/zh-tw/IDG%E6%8A%80%E6%9C%AF%E5%88%9B%E4%B8%9A%E6%8A%95%E8%B5%84%E5%9F%BA%E9%87%91
〔27 〕億歐網http://www.iyiou.com/p/21671
〔28 〕百度百科http://baike.baidu.com/view/96367.htm
〔29 〕Yahoo奇摩知識https://tw.answers.yahoo.com/question/index?qid=20061209000016KK12353&p=PE%E5%80%8D%E6%95%B8
〔30 〕暢享網http://www.vsharing.com/k/2013-1/678473.html
〔31 〕中國教育部官方網站
〔32 〕未來工廠網站
〔33 〕興業證券網站
〔34 〕百度教育網站
〔35 〕淘寶教育網站
〔36 〕騰訊精品課網站
〔37 〕好未來網站
〔38 〕新東方教育科技網站
〔39 〕網龍網站
〔40 〕IT桔子,36kr,CV Source
〔41 〕廣証恒生
〔42 〕新浪財經
〔43 〕全通教育
〔44 〕全美在線/ATA
〔45 〕中信證券
〔46 〕EdSurge,Ambient Insights,Cbinsights