環保產業雖不是第一線的生產事業，然其他生產事業卻有賴健全之環保產業作堅強的後盾，才能在不危害環境之條件下持續地發展；同時21世紀是資源有效利用的世代，環保產業將會是相當蓬勃並具有發展潛力的的新興產業。
台灣環保產業技術層次雖無法與環保先進國家廠商在國際市場上全面競爭，然對於台灣製造業中產量居世界前茅之IC、TFT-LCD等高科技產業之環保污染處理經驗及有類似台灣經濟發展模式的亞洲新興國家，目前所面臨之環保問題，正是我們以往的環保問題處理經驗可以借鏡之處，因此我國環保產業在國際市場推廣應具有相當高的潛力。
本研究透過環保相關次級資料，世界環保市場、台灣環保產業、環保技術、政府之環保產業輔導措施等之蒐集、分析，及有國際行銷實務經驗者之訪談，得知以目前台灣環保產業之規模、技術層次等競爭條件，國際行銷市場應以台灣具技術優勢的用水及廢水處理相關技術，在環保市場有台灣約3倍大之亞洲新興國家市場最有機會。
同時在瞭解環保產業國際行銷實務上所面臨之困境及建議解決方案後，從環保業者之立場，針對主要之行銷困境以如何提升產業之競爭力及Kolter行銷STP-4P理論來研擬國際行銷的對策，其中環境工程業建議應以購併或新設公司方式組成規模適中、具有關鍵核心技術之國際競爭團隊，環保設備業則必須以技術引進或與國內研發單位通力合作以提昇其技術能力，而兩者皆須儘速累積實務經驗以建立品牌信譽與行銷通路；並探討政府、金融業、研究單位等單位之配合輔導策略，尤其是居台灣環保產業技術提昇關鍵之研究單位如工研院等，如何將其研究成果及技術推廣策略與研擬之策略相結合，以期能共同開拓環保的國際市場，最後並以Porter國家競爭力的鑽石模型理論來探討研擬之策略對於產業競爭力的影響。

Traditionally the Environmental industry was not perceived as a primary production intensive business, however, almost all production sectors have to rely on the products or services provided by the environmental industry to sustain their activities in a more harmonized way with environment. Supporting by the fact that 21st century is the era of resources efficiency, the environmental industry could be potentially becoming a thriving new business of the future.
Due the global competitive nature and the niche technology capacity requirements of the industry, Taiwan Environment industry may not be competing with developed countries in a global and overall scale. However, with Taiwan’s leading IC and TFT-LCD production capacity, experience gained from dealing with pollution of the activities could be useful for other Asia countries that are currently following a similar developing mode. Therefore, Taiwan’s environmental industry could still have great potential in this niche market.
This study collected and analyzed derived data from the global environmental market, Taiwan environmental industry, environmental technology developers, and results from relevant assisting programs initiated by government. Also through interviewing subjects with environmental marketing experience, concluded that with the current environment protection technology and industry scale, the marketing focus of Taiwan environmental industry should focus on the much advantageous technologies such as water supply and waste water treatment, and in Asian countries with environmental market three times of Taiwan.
Through the process of this study, a much clear understanding of the obstacles in marketing of the environmental industry and the possible real-life tactic was acquired. An overseas marketing strategy was mapped out by walking in the same shoes as the business sectors and by referring to the Kolter marketing theory - STP-4P. For environmental engineering industry, it was recommended to build up medium scale firms by means of acquisition or start-up with core technology. And for environmental equipment industry, it was recommended to focus on technology transferring activities and to cooperate with research and development organizations in Taiwan. Both sectors should establish their brand name and marketing channels by exercising their experience in practices, and taking advantage of the assistance program initiated by government, financial bodies or research institutes. Especially for entity like ITRI,which possesses key environmental technology developing capacity in Taiwan, and by taking research outcome and experience of ITRI on board could be distinguished as another crucial aspect of a successful promotion strategy in global marketing. The impacts of the strategy drawn out to strengthen the competitiveness of Taiwan’s environmental industry was also be tested by using Porter’s diamond model theory.

中文部份：
1.李堅明，2002，“WTO環保產業最新定義與我國環保產業發展定位之研析”,台灣環保產業雙月刊，第12期。
2.李堅明，2001，“因應貿易自由化促進我國環保產業發展策略研究”，國政研究報告，財團法人國家政策研究基金會。
3.許振明，2004，“台灣的兩岸經貿政策及兩岸經濟合作之分析”，國家政策論壇，春季號。
4.于寧，2003，「我國環保產業簡介」，台灣環保產業雙月刊，第20期。
5.Philip Kotler，2000，方世榮譯，「行銷管理學」，東華書局。
6.Philip Kotler，2000，高登第譯，「科特勒談行銷」，遠流出版社。
7.于樹偉，2003，“環保技術發展與推廣”，2003環保產業發展研討會。
8.江誠榮，2003，“環保技術發展與推廣”，2003環保產業發展研討會。
9.汪雅康，2003，“我國環保產業發展策略”，2003環保產業發展研討會。
10.曾聰智，2003，“我國環保產業之發展願景與策略”，2003環保產業發展研討會。
11.陳之貴，2003，“國外環保產業市場分析”，台灣環保產業雙月刊，第18期。
12.經濟部技術處，2003，「產業技術白皮書」，經濟部技術處，頁376。
13.蔣本基，2002，「環保產業拓展國際市場之行銷策略」。
14.台灣綜合研究院，2000，「我國環保產業及其市場之分析研究」，行政院環保署專案研究計畫，計畫編號EPA-89-U1U1-03-1001，頁3-1。
15.工研院環安中心，2001，「環保設備市場趨勢調查報告」，經濟部技術處ITIS。
16.綠色生產力基金會，2003，「環保產業發展輔導計畫」，經濟部工業局專案計畫。
17.Michael E.Porter，2000，李明軒、邱如美譯，「國家競爭優勢」，天下文化，頁60。

英文部份：
1.Environmental Business International, Inc.(EBI)(1998)，“The U.S. Environmental Industry & Global Market”，EBI Report 2000，Vol. 1 & 2，San Diego：CA.
2.U.S. Department of Commerce Technology Administration Office of Technology Policy(1998)．

日文部份：
1.日本機械輸出組合，「環境調和·循環型社会下におけるプラント産業戦略調査」中間報告書，平成12年9月，頁5