台灣在面臨整體的產業升級的過程中，技術創新及智慧資產之創造，技術行銷與推廣應用等議題備受重視。政府與企業研究中心與事業單位研發團隊作跨組織、產業與公司之協同合作開發，技術創新擴散與推廣行銷，更能有效地提升整體的競爭優勢。因此本研究就研究中心目前的協同合作發展狀況進行探索與瞭解，分析其技術創新與推廣運用的有效應用模式，並探究如何能藉由協同合作之作法於技術創新與技術推廣過程中整合其內部與外部之資源，做充分有效之運用，並透過運用動態模式，探索創新擴散與行銷等活動之協同合作發展過程其主要影響因素為何，隨著這模式中因素的變動，其公司的競爭力與產業間的競爭情勢會有哪些變化等。
本研究以飛行模擬器及系統單晶片之協同合作發展為例，建立技術創新及行銷推廣之協同發展模式，發展動態模擬系統，檢驗其模式之合理性與相關協同合作機制運作之互動情況。以探討組織間之協同合作模式，呈現其對於其內部能力之提升與外部競爭情勢所有影響與成效。

In the process of upgrading Taiwan’s Industries, technology innovation, intellectual capital creation, technology marketing and diffusion are very important topics. The collaboration between public and private R&D centers and industry for technology innovation diffusion and application marketing is the key to the competition advantage. This study discusses how to model the process of integrating the needed resources to collaborate effectively from innovation to diffusion. By collecting related industry information and interviewing the experts in this industry, this study establishes the industrial background and case scenario to be the base of setting up the dynamic model and the computer simulation system.
In this study, we take the flight simulator technology and system on chip technology as examples to establish the dynamic simulation model for appreciative theorizing the key mechanisms for extending the technology innovation to marketing and diffusion. The study also discusses implications material for the research center to engage in the collaborative development of technology innovation and the marketing of technical products.

英文參考文獻：
1. Abernathy, W. J., Utterback, J., 判atterns of Industrial Innovation”, Technology Review, June–July, 1978
2. Bass, F. M., “A New Product Growth Model for Consumer Durables”, Manage. Sci., vol. 15, pp.215-217, 1969.
3. Blair, W. D., ” A Strategy to Enhance Technology Transfer Efforts at the Stennis Space Center”, Research Policy, vol.21, pp.56-72, 1992
4. Basil, A. , Nicholas A., ”The Dynamics of Technological Innovation: the Case of the Pharmaceutical Industry”, Research Policy, 2000
5. Baranson, J., “A Challenge of Low Development”, In:. Technology in Western Civilization, vol. II. Oxford University Press, Inc, New York, pp.251–271, 1967
6. Branscomb, L. M. & Keller, J. H.,” Toward a Research and Innovation policy, Investing in Innovation: Creating a Research and Innovation Policy that Works,” the MIT press, 1998, p462-494
7. Bo, C. , Staffan, J. , Magnus H.and Annika R.,” Innovation Systems: Analytical and Methodological Issues”, Research Policy, 2002
8. Brown, L., “Innovation Diffusion”, Methuen, 1981
9. Betz, F.,（1997）”Managing Technological Innovation Competivities Advantage from Change,” John Wiley & Sons, Inc,（p.5；p.282；p.314；p.14）
10. Christoph, Z., ”Dynamic Capabilities and the Emergence of Intraindustry Differential Firm Performance : Insights from a Simulation Study”, Strategic Management”Journal ,24 ,97-125, 2003
11. Clark, K.B., “The Interaction of Design Hierachies and Market Concepts in Technological Evolution”, Research Policy V.14, 1985
12. Clark, K. B. and Fujimoto, T., ”The Power of Product Integrity”, Harvard Business Review, p.107-118, 1990
13. Dosi, G., “Technological Paradigms and Technological Trajectories”, Research Policy, V.11, 1982.
14. Duk, B. J., Yoon S. P. ,”A Choice-Based Diffusion Model for Multiple Generations of Products”, North-Holland, 1999
15. Davenport, T. H. and Prusak, L., “Working Knowledge”, Boston, MA: Harvard Business School Press, 1998
16. Freeman, C.,（1987）”Technology Policy and Economic Performance：Lessons from Japan”, London and New York, Pinter
17. Frédéric, D. ,” Formation of Social Networks and Diffusion of Innovations”, Research Policy, 2001
18. Gregory, N. S. , Noel P.G. , William A. F., ” Firm Size and Dynamic Technological Innovation”, Pergamon, 2001
19. Grant, R. M., “Prospering in Dynamically-Competitive Environments : Organizational Capability as Knowledge Integration”, Organization Science, 1996, Vol.7, pp.375-387
20. Hahn, Y. H. ,Yu. P. , "Towards a New Technology Policy：The Integration of Generation and Diffusion", Technovation, V.19, pp.177-186, 1999
21. Hung, S.-C., Wu, C.-T. and Chu, Y.-Y.,（1999） “National System, Technology and Industry Development：A Case Study of Taiwan's Monitor and Hard Disk Driver Industries,” A New Technological Landscape In Asia Pacific Workshop, March 11-12, pp.257-285, 1
22. Hsu, C.-W. and Chiang, H.-C., “The Government Strategy for The Upgrading of Industrial Technology in Taiwan”, Technovation ,Volume: 21, Issue: 2, February, 2001, pp. 123-132
23. James T. C., Varun G..and Wolfgang G.., ”Information Technology Innovations: General Diffusion Patterns and Its Relationships to Innovation Characteristics ”, IEEE Transactions on Engineering Management, vol. 49, No. 1,February, 2002.
24. Jan, F., Bart V. ,”Technology-gaps, Innovation-Diffusion and Transformation: an Evolutionary Interpretation”, Research Policy, 2001
25. Janszen, F.H.A., Degenaars, G.H., "A Dynamic Analysis of the Relations between the Structure and the Process of National Systems of Innovation Using Computer Simulation；the Case of the Dutch Biotechnological Sector", Research Policy, vol.27, pp.37-54, 1998
26. Jassawalla, A. R. & S., Hemant C., “The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams”, Engineering Management Journal, 2001, Vol.13, pp.33-39
27. John, L., “Theory and Methodology On the Dynamics of Stochastic Diffusion of Manufacturing Technology”, European Journal of Operational Research 124, 2000
28. Kim, B. W., ”Manufacturing Learning Propensity in Operations Improvement”, Human Factors and Ergonomics in Manufacturing, Vol. 8, No. 1, p.79-104, 1998
29. Kingsley, G. and Bozeman B. and Coker K.（1996）”Technology Transfer and Absorption： an “R & D Value-mapping” Approach to Evaluation,” Research Policy 25 pp. 967-995.
30. Kangasharju, A., and Nijkamp, P., "Innovation Dynamics in Space:Local Actors and Local Factors", Socio-Economic Planning Sciences, vol.35, pp31-56, 2001
31. Leonard-Barton, D., “Core Capabilities and Core Rigidities : A Paradox in Managing New Product Development”, Strategic Management Journal, 1995, Vol.13, pp.11-125
32. Malone, T.W. and Crowston, K., “The Interdisciplinary Study of Coordination”, ACM Comput. Surv. 26, Mar., 1994, Pages 87-119.
33. McGahan, A., M. and Silverman, B, S, "How Does Innovative Activity Change as Industries Mature", International Journal of Industry Organization, vol.19, pp1141-1160, 2001
34. Matusik, S. F., “Managing Public and Private Firm Knowledge Within the Context of Flexible Firm Boundaries”, 2001
35. Nelson, R. R., "The Co-evolution of Technology, Industrial Structure, and Supporting Institutions", Technology, Organization, and Competitiveness - Perspectives on Industrial and Coporate, edited by Dosi, G., Teece, D.J., Chytry, J., pp.319-335, 1998
36. Nelson, R.R. and Winter, S.G., “An Evolutionary Theory of Economic Change”, Belknup Press of Harvard University Press, 1982.
37. Namwoon, K., Eileen, B. and Rajendra K. S., “A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics” ,International Journal of Research in Marketing 16, 1999
38. Orihata, M. and Watanabe, C., “The Interaction Between Product Concept and Institutional Inducement: A New Driver of Product Innovation”, Technovation, in press, 1978
39. Orihata, M. and Watanabe, C., “Evolutional Dynamics of Product Innovation: The Case of Consumer Electronics”, Technovation, V.20, Issue 8, pp.437-449, August, 2000.
40. Petroni, A., “The Analysis of Dynamic Capabilities in a Competence-oriented Organization”, Technovation, 1996, Vol.18, pp.179-189
41. Park, Y.T., "Technology Diffusion Policy: A Review and Classification of Policy Practices", Technology In Society, V.21, pp.275-586, 1999
42. Rhonda, R. “Managing innovation: The Pursuit of Competitive Advantage and the Design of Innovation Intense Environments ”, Research Policy 27, 1998
43. Rezayat, M., “Knowledge-based Product Development Using XML and KCs”, Computer-Aided Design, Vol. 32, Issue. 5-6, May, 2000, pp. 299-309
44. Rome, P., “Increasing Returns and Long-run Growth”, Journal of Political Economy, pp.1002–1037, October, 1986
45. Rogers, E.M., “Diffusion of Innovation”, 3rd ed. The Free Press, 1982.
46. Sherman, J. D.; Souder, W. E. & Jenssen, S. A., “Differential Effects of the Primary Forms of Cross Functional Integration on Product Development Cycle Time”, J Prod Innovation Management 2000, Vol.17, pp.257-267
47. Tripsas, M., “Surviving Radical Technological Change through Dynamic Capability : Evidence from the Typesetter Industry”, Industrial and Corporate Change, 1997, Vol.6, pp.341-377
48. Utterback, J.M. and Mastering, “The Dynamics of Innovation”, Harvard Business School Press, 1994.
49. Van Eijck, D.T.T. and De Vreede, G.J., “The Dynamics of Organizational Coordination”, System Sciences, 1995. Vol. V, Proceedings of the Twenty-Eighth Hawaii International Conference on, Vol. 4, 1995, Page(s): 851-860.
50. William, M. W.”Business Aspects of Technology Transfer：Marketing and Acquisition, “Noyes Publications New Jersey, 1989.
中文參考文獻：
1. 劉常勇（民87），我國大陸地區科研成果轉移情況研究
2. 李素華(2003)，”生技產業、人才與技術擴散”， 台灣經濟研究月刊
3. 張智翔，”技術預測：利用專利分析技術探討接觸式影像感測器技術擴散過程之研究”，國立雲林科技大學企業管理技術研究所碩士論文，2000
4. 朱城山，”微電子產品開發專案之同步工程流程模式與分析”，國立清華大學工業工程與工程管理研究所碩士論文，1997
5. 劉士豪，“知識擴散與產業之創新及發展—以台灣掃描器產業為例”，國立清華大學工業工程與工程管理研究所碩士論文，2000
6. 王志揚，“新產品原型開發時之知識的產生、吸收與應用之模式”，國立清華大學工業工程與工程管理研究所碩士論文，2001
7. 葉世文，“技術創新體系之演進—我國影像擷取產業之案例與流程模擬”，國立清華大學工業工程與工程管理研究所碩士論文，2001
8. 吳文愿，“運用行動代理人在電子化採購協調溝通模式之研究” ，國立清華大學工業工程與工程管理研究所碩士論文，2001
9. 霍莘瑜，“前瞻性技術商品化過程的創新機制之研究-以研究中心為例”，國立清華大學工業工程與工程管理研究所碩士論文，2002
10. 洪勖芳， “全球化協同式產品開發之知識整合與智慧資產管理—以系統單晶片產品開發為例”，國立清華大學工業工程與工程管理研究所碩士論文，2002
11. 蘇耿賢，“國家創新系統之動態分析與應用”，國立中山大學財務管理研究所，□002
12. 陳仲景，“研究機構之技術推廣行銷模式與模擬系統之發展” ，國立清華大學工業工程與工程管理研究所碩士論文，2003