研究生: |
謝昌辰 |
---|---|
論文名稱: |
開放式商業模式應用於電子產業材料供應鏈之研究-以B公司為例 Open commercial platform for electronic materials supply chain- A case study of B Company |
指導教授: |
丘宏昌
Chiu, Hung-Chang |
口試委員: |
黎正中
方友平 |
學位類別: |
博士 Doctor |
系所名稱: |
科技管理學院 - 高階經營管理碩士在職專班 Executive Master of Business Administration(EMBA) |
論文出版年: | 2012 |
畢業學年度: | 100 |
語文別: | 中文 |
論文頁數: | 49 |
中文關鍵詞: | 開放式創新服務 |
相關次數: | 點閱:1 下載:0 |
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摘要
本論文分析電子材料產業鏈供需關係現況及面臨困境,並研究材料供應廠商B公司在面臨市場競爭及供應鏈的劇烈變化,嘗試從企業核心競爭力出發,結合“資訊化系統”與“經銷服務系統”,建構ㄧ複合型的開放式供需平台,透過研究B公司所建立的開放式複合型供需平台商業模型,來探討開放式商業模式應用於電子產業材料供應鏈所面對的考驗和解決方法。
內容運用定性分析研究方法調查產業情報,參與企業拜訪,彙整收集的資料與訪談記錄加以統計並利用文獻理論彙整分析,了解個案B公司開放式商業模型,並研究個案公司嘗試擺脫過去以”產品為產品”的價值創造轉為以”服務為產品”的價值專屬。徹底改變企業價值,且在提供顧客新的服務體驗及供應商多元的合作型態之下,為電子產業材料供應鏈帶來的創新價值。
新的商業模式定有未盡完整之處,破壞式創新過程也必然會因商業利益衝突形成反抗阻力,本研究分析個案企業之創新平台,並提出潛在問題及解決方法之建議。但無論如何,在劇烈競爭的電子產業材料供應鏈市場而言,商業模式的創新必定是企業尋求未來發展的重要戰略。
Abstract
This thesis analyze the current supply chain of electronic related materials and problems it is facing through investigation of company B as it tries to find its core competitive advantages in this drastically changing environment by combining “information technology” and “distribution systems” to create an open platform that facilitates supply and demand. Through this study, we will investigate the challenges and solutions generated by this open commercial platform for electronic related materials.
This thesis uses qualitative research methods to survey industry information, making corporate interviews, and put together these gathered data then analyze them accordingly. Company B in the case study will help explain how it switched from a company that is product oriented into a service oriented company, changing its corporate value system completely and provides its customers with brand new service experience and multiple cooperating methods, generating value in the electrical material supply chain by being innovative.
New business model will have its imperfections for sure, as destructive innovative process too could create resistance, but in the ever competitive electrical material supply chain industry, being innovative in business model would always be the key for future outlooks and making important strategic decisions.
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