研究生: |
潘美霖 Pan, Mei-Lin |
---|---|
論文名稱: |
運用機器學習於平面設計: 比較線上廣告之自動化設計方法 Visual Design using Machine Learning: Comparing Automated Design Approaches for Online Advertisements |
指導教授: |
雷松亞
Ray, Soumya |
口試委員: |
林福仁
Lin, Fu-Ren 郭佩宜 Kuo, Pei-Yi |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 服務科學研究所 Institute of Service Science |
論文出版年: | 2019 |
畢業學年度: | 107 |
語文別: | 英文 |
論文頁數: | 45 |
中文關鍵詞: | 自動化設計 、線上廣告 、布局設計 、設計美學 、機器學習 |
外文關鍵詞: | Automated Design, Online Advertisement, Layout Design, Machine Learning, Design Aesthetics |
相關次數: | 點閱:3 下載:0 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
許多自動化方法已運用於設計與藝術的生成上,包括機器學習、風格移轉,或利用設計原理所訂定的生成規則。然而,沒有研究系統地比較各種自動化設計方法,這使得未來的研究人員和設計師很難考慮其他可行方案。本論文旨為比較各種可行的自動化設計方法,為簡單起見,研究將限縮於Facebook廣告的生成。通過對先前視覺設計方法和設計理論的回顧,我們以設計理念、算法族群和操作細節進行分類,提出了自動視覺設計方法的分類學。最終,我們實施了分類學所提之方法,以更深入地了解這些技術的差異以及這些差異對採用公司的影響。
Several approaches have been used to attempt automated design and art, including machine learning, constraint rules based on design principles, or even style transfer. However, there are no studies that systematically compare automated design approaches, which makes it hard for future researchers and designers to consider their alternatives. We seek to compare and contrast different feasible approaches for automating design. We limited our implementation to a subset of Facebook advertisements for sake of simplicity. From our review of previous visual design approaches and design theories, we propose a taxonomy of approaches for automated visual design, distinguished by design philosophy, algorithm families, and operational details. We implemented various approaches in this taxonomy to get a stronger qualitative sense of how these techniques differ and the implications of these differences to firms.
Arnheim, R. (1965). Art and visual perception: A psychology of the creative eye. Univ of California Press.
Arnold, L., Rebecchi, S., Chevallier, S., & Paugam-Moisy, H. (2011, April). An Introduction to Deep Learning. In European Symposium on Artificial Neural Networks (ESANN), Bruges (Belgium).
Colormind. (n.d.). Generating color palettes. Retrieved from http://colormind.io/blog/
Evans, P., & Thomas, M. A. (2012). Exploring the elements of design. Cengage Learning.
Forsey, J. (2016). The aesthetics of design. Oxford University Press.
Ganesan, A., & Oates, T. (2017). Fashioning with networks: Neural style transfer to design clothes. arXiv preprint arXiv:1707.09899.
Gatarski, R. (2002). Breed better banners: Design automation through on-line interaction. Journal of Interactive Marketing, 16(1), 2-13.
Itti, L., Koch, C., & Niebur, E. (1998). A model of saliency-based visual attention for rapid scene analysis. IEEE Transactions on Pattern Analysis & Machine Intelligence, (11), 1254-1259.
Izumi, Ko. (2018, September 20). 「AIのバナー広告自動生成」のタネ明かし!?. Retrieved from https://dentsu-ho.com/articles/6247?fbclid=IwAR11cpf0IRBbFZ2x7ab8269UZiCsDRoPg2rKon7tbmPSAOmpuqt8WlKIAyo
Jahanian, A., Liu, J., Tretter, D. R., Lin, Q., Damera-Venkata, N., O'Brien-Strain, E., ... & Allebach, J. P. (2012, February). Automatic design of magazine covers. In Imaging and Printing in a Web 2.0 World III(Vol. 8302, p. 83020N). International Society for Optics and Photonics.
Jahanian, A. (2016). Quantifying aesthetics of visual design applied to automatic design. Springer.
Koffka, K. (1922). Perception: an introduction to the Gestalt-Theorie. Psychological Bulletin, 19(10), 531.
Krotov, V., & Silva, L. (2018). Legality and ethics of web scraping.
Kwon, O. H., & Ma, K. L. (2019). A Deep Generative Model for Graph Layout. arXiv preprint arXiv:1904.12225.
Lok, S., & Feiner, S. (2001). A survey of automated layout techniques for information presentations. Proceedings of SmartGraphics, 2001, 61-68.
Lok, S., Feiner, S., & Ngai, G. (2004, January). Evaluation of visual balance for automated layout. In Proceedings of the 9th international conference on Intelligent user interfaces (pp. 101-108). ACM.
Looka. (n.d.). What is Looka and How Does it Work?. Retrieved from https://looka.com/blog/what-is-looka-and-how-does-it-work/
Montabone, S., & Soto, A. (2010). Human detection using a mobile platform and novel features derived from a visual saliency mechanism. Image and Vision Computing, 28(3), 391-402.
Nicolas, P. R. (2015). Scala for machine learning. Packt Publishing Ltd.
Norman, D. (2013). The design of everyday things: Revised and expanded edition. Basic books.
Rosenholtz, R., Dorai, A., & Freeman, R. (2011). Do predictions of visual perception aid design?. ACM Transactions on Applied Perception (TAP), 8(2), 12.
Shmueli, G., Bruce, P. C., Yahav, I., Patel, N. R., & Lichtendahl Jr, K. C. (2017). Data mining for business analytics: concepts, techniques, and applications in R. John Wiley & Sons.
Sternberg, R. J., & Sternberg, K. (2016). Cognitive psychology. Nelson Education.
Tezign. (2017, April 28). 電商 CONNECT with AI,雙 11 期間阿里的人工智慧「魯班」設計了 1.7 億個 BANNER. Retrieved from https://mp.weixin.qq.com/s?__biz=MjM5NTMzNzg3NA==&mid=2650605092&idx=1&sn=4de8d9c85380104d1756a6ce48033244&chksm=bef3a5d989842ccfce1a08f240d95853bba5233d9bc0c297500974dcd1fead3e437f8775b49f&mpshare=1&scene=1&srcid=0424dbUtEd9SjOxDCeFpePRP&key=953bef6a6e503c01ff1bc30a5d008af23843690df4c2ab2d604126a96619e7712eae12f15a1fd4993037368144c015911b956a17c92752ed9c5161e3db9a20ec74a8a7b61b5172397982ee98a3de3642&ascene=0&uin=MTUxNjQyMjU0Mg%3D%3D&devicetype=iMac+MacBookPro11%2C1+OSX+OSX+10.12.4+build(16E195)&version=12020110&nettype=WIFI&fontScale=100&pass_ticket=BrR8ObqD8c3D4%2B7av%2Fd5X7%2BDGNiaEIhe7PjfAcVmqq%2Fu0ZNe07V6lGqt9BnNF9Zl
Tomita, K. (2015). Principles and elements of visual design: A review of the literature on visual design studies of instructional materials. Educational Studies (Institute for Educational Research and Service, International Christian University), 57, 167-174.
Yang, X., Mei, T., Xu, Y. Q., Rui, Y., & Li, S. (2016). Automatic generation of visual-textual presentation layout. ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM), 12(2), 33.
Zhang, Y., Hu, K., Ren, P., Yang, C., Xu, W., & Hua, X. S. (2017, October). Layout Style Modeling for Automating Banner Design. In Proceedings of the on Thematic Workshops of ACM Multimedia 2017 (pp. 451-459). ACM.