大量客製化是一種企業經營的概念，主要是以顧客為導向的生產模式。想要成功的導入大量客製化則必須同時搭配相關的輔助工具，如模組化設計、延遲化策略、推拉式策略以達成產品大量客製化的目標，企業可藉由模組化設計來縮短研發時程，延遲化策略來降低製造成本，推拉式策略來降低庫存成本以達成客戶需求之客製化產品的目標。

本研究蒐集了文獻所提出的看法及其他產業導入大量客製化的做法，再輔以說明個案公司多媒體IC發展的現況與面臨的問題，從中歸納出多媒體IC產品導入客製化的方法。在產品實行功能模組化設計、系統設計實行多層級延遲化策略後，進行影響分析與做法比較說明，並以個案公司多媒體IC產品推行大量客製化的做法及成果，來驗證可行性。另外則提出多媒體IC設計在IC層級、IC模組層級與產品系統層級之間的關連性，以及各層級導入客製化的方法，並且說明此多層級的客製化設計，為個案公司設計之IC所帶來之優勢，提供做為多媒體IC 設計業實施大量客製化之參考。

Mass customization is a business concept based on customer-oriented production. The success of development for mass customization depends on modular design, push-pull strategy, and postponement to shorten the development time, to reduce manufacturing and inventory costs, and to fulfill customer demands.

This research reviews the literature of mass customization and performs case studies of developing personal media player IC based on modular design, push-pull, and postponement strategies. The study compares the case results with literature to verify the feasibility of using the module and system design strategies in the development for mass customization. The study then proposes a three-level (IC design, IC module, and system level) product customization method, and illustrates the multi-level customization design method that may bring the improved design performance enabling the advantages for personal media player IC designers to offer many benefits provided by mass customization.

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