簡易檢索 / 詳目顯示

回結果列表
研究生： 文 博
Ganbat, Munkhbold
論文名稱： 新蒙古世代對社群媒體使用之研究
Research on Social Media use of Mongolia done by new Mongolian generation classification
指導教授： 丘宏昌
Chiu, Hung-Chang
口試委員: 謝依靜
Hsieh, Yi-Ching
唐運佳
Chia, Tang-Yun
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2020
畢業學年度： 108
語文別： 英文
論文頁數： 26
中文關鍵詞： 蒙古 、社交媒體 、移動應用
外文關鍵詞： Mongolia, Social Media, Mobile Apps
相關次數： 點閱：2  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • 蒙古是東亞的新興經濟體之一。在過去的15年左右的時間裡，在線世界發生了巨大變化。社交媒體網站和應用程序繼續變得越來越流行，並成為我們生活的重要組成部分。然而，就該領域的統計研究而言，蒙古的發展也不佳。本文介紹並分析了當前需求最大的頂級社交媒體移動應用程序。為了準確找出使用最廣泛的應用程序，並為數字營銷人員提供最佳使用方式，以吸引其目標客戶，本研究討論了年齡，位置，教育程度以及人為因素等不同類別，並採用了定性和定量方法。

    Mongolia is one of the emerging economy in East Asia. Last 15 years or so, online world has changed enormously. Social media websites and apps continued to grow in popularity and became big part of our lives. Yet Mongolia is poorly developed in terms of statistical research studies, on this field as well. This thesis presented and analyzed current top social media mobile apps and that are high in demand. In order to find out exactly which apps are used the most and offer optimal use for digital marketers to reach their target customers, the present study discusses different categories such as age, location, education as well as human factors and adopts both qualitative and quantitative methodologies.

    ABSTRACT ...................................................................................................................2 TABLE OF CONTENT..................................................................................................3 LIST OF FIGURES ........................................................................................................5 CHAPTER 1 INTRODUCTION....................................................................................6 1.1. Motivation for the research..................................................................................6 1.2. Scope....................................................................................................................6 CHAPTER 2 LITERATURE REVIEW .........................................................................7 2.1. Mobile App..........................................................................................................7 2.2. Global trends of advertisement through the social media ..................................8 2.3. Mongolia and Mongolian telecommunication.....................................................8 2.4. Mongolian generation........................................................................................10 2.5. Research done by Mongolian Marketing Consulting Group.............................14 CHAPTER 3 RESEARCH METHODOLOGY ...........................................................16 3.1. Research Survey ................................................................................................16 3.2. Choosing sample................................................................................................16 3.3. Data collection ...................................................................................................16 3.4. Data analysis......................................................................................................16 3.5. Interview Process...............................................................................................17 CHAPTER 4 RESULTS...............................................................................................18 4.1. Interview result ..................................................................................................18 4.2. Online survey result...........................................................................................19 3 CHAPTER 5 CONCLUSION AND RECOMMENDATION .....................................24 5.1. Discussion/ Recommendation ...........................................................................24 5.2. Conclusion .........................................................................................................24 5.3. Limitations.........................................................................................................25 REFERENCES .............................................................................................................26

    1. G-Mobile Official Website, 2020. https://gmobile.mn/mn/cs/169.html
    2. Skytel Official Website, 2020. https://www.skytel.mn/
    3. MobiCom Official Website, 2020. https://www.mobicom.mn/#/
    4. Unitel Official Website, 2020. https://www.unitel.mn/unitel/
    5. Media Atlas 2019 report, by MMCG LLC http://mmcg.mn/
    6. Mongolian Generation Study 2020, SICA LLC http://sica.mn/
    7. Number of mobile app downloads worldwide from 2016 to 2019, 2020.
    8. https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-
    store-downloads/
    9. Social Media Advertising Report, 2020. https://www.statista.com/outlook/220/100/social-media-advertising/worldwide
    10. Telecommunication of Mongolia, 2020.
    http://1212.mn/stat.aspx?LIST_ID=976_L13
    11. Population of Mongolia, 2020.
    http://1212.mn/Stat.aspx?LIST_ID=976_L03&type=description

    QR CODE