訂定產品價格之決策有許多需考慮的面向。由於產品生命週期變動越來越快速，產品線持續的擴大、新世代產品的推出，如何透過制定產品系列或組合的價格，且隨著不同的時間與環境動態的調整產品定價，進而達到公司之預期成效，即成為一個重要的行銷議題。
本研究探討USB隨身碟之組合產品、系列產品與世代產品之間存在的互補、置換、稀少性、替代與外部競爭等動態因子，其程度變化如何影響多重產品價格的變動，彙整出適當之定價方式。並探討於產品推出後，面臨產品關係及外部環境改變之情境下，如何透過動態因子的選擇，決定產品預期價格趨勢、價格變動頻率及產品組合方式，適當地調整定價策略。
本研究透過個案分析探討多重產品間之關係，使產品價格不僅考量成本導向，亦將價值導向之定價因素納入考量之中，並藉由增加價值定價因素，降低產品之價格敏感度，以提升企業定價空間。

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