中文摘要
本研究旨在瞭解台中縣頭家國民小學家長對於游泳教學方案滿意度情形，透過探討不同背景家長對游泳教學方案之影響，進而評估游泳教學方案之成效。
本研究以文獻分析法做為研究理論依據，再以問卷調查法進行資料蒐集及分析；問卷調查採用自編之「台中縣頭家國民小學游泳教學方案家長滿意度問卷」為調查研究工具，每年級隨機抽樣2班為研究對象，共抽樣6班408人為樣本，共計回收問卷377份，回收率為92.4%。最後運用上述實證調查及統計分析，編製訪談內容進行深入探討。茲將本研究結果分述如下：
一、游泳教學方案家長滿意度情形
游泳是人類求生的技能之一，家長對於游泳教學提升學生能力與技能感到滿意。家長普遍對於游泳教學方案感到支持與肯定，整體而言家長滿意度傾向「滿意」。但在實際執行上，家長對於學校訂定之教學目標並不甚瞭解，對於游泳分級上課方式也稍感到不滿意，其他如更衣空間上的需求不足、期望學校對學生學習成果多以關懷等建議，均可作為教學及執行單位改善之參考。
二、不同背景家長對游泳教學方案滿意度之差異
不同性別、年齡、學歷、收入及學生不同年級背景之家長並無顯著差異，主要是對游泳教學方案對學生的技能增長有幫助；惟職業別為商之家長較要求游泳學習之成效，對於學校目標制定及達成要求也較高;收入高的家長因經濟條件較佳，接觸游泳經驗較多，對游泳教學設施及課程內容更為重視。
三、頭家國民小學游泳教學方案之成效
頭家國民小學全面實施游泳教學，每年級明確規定教學進度及內容、並於每學期期末進行學生游泳技能之檢測，計算通過率作為游泳教練教學參考及進度之修訂。頭家國民小學游泳教學績效卓越，已屢獲不少全國性佳績，期望良好的學習成果能達成每位學生畢業前至少具有三式且50公尺游泳技能。

Abstract
The purpose of this study is threefold. First, it endeavors to explore the level of parental satisfaction for the swimming programs at Tou-Jia Elementary School in Taichung County. Second, it hopes to show how parents with different backgrounds impact the swimming programs offered. Finally, it will evaluate the effectiveness of the swimming programs.
This study adopted the method of documentary analysis as the theoretical base of the investigation to conduct data collection and analysis by a questionnaire survey. The title of the questionnaire survey was as follows, “Parent satisfaction level of the swimming programs of Tou-Jia Eementary School in Taichung County”. The survey targets were selected from the parents of two classes in each grade at Tou-Jia. In total, twelve classes received the survey by random sampling and a total of 408 copies of the questionnaire were distributed. Of these, 377 valid copies were returned for an effective rate of 92.4%. Finally, based on the above investigation and an analysis of parental responses the follow conclusions have been developed:
1. Parents are generally satisfied with the school’s swimming programs.
Swimming is an essential survival skill for humans. Parents are satisfied with swimming programs that promote students swimming ability. Swimming programs are approved of and supported by parents. Overall, the parental satisfaction levels are lean towards “satisfactory.” However, parents expressed confusion over the learning targets and were not satisfied with the system of grading. In addition, they made suggestions for improved dressing rooms and more assistance from teachers in helping students to learn to swim.
Besides, there are some suggestions to the executive body, for example, there are not enough dressing rooms, and parents hope students could get more concern from school.
2. The satisfaction level of swimming programs is affected by the background of parents.
Parents’ gender, age, occupation, academic background, income, or age of students does not significantly alter the level of satisfaction. The majority of parents believe the swimming program is good for students’ growth and development. However, for those parents who identified their occupation as related to business, higher achievement and an increase in learning is requested. Parents with a higher income tend to pay more attention to the teaching facilities and curriculum since they are financially better off and have more swimming experience.
3. The effectiveness of the swimming programs at Tou-jia Elementary School is excellent.
The swimming programs are well-developed at Tou-Jia Elementary School. There are explicit methods for grading students’ swimming progress and a curriculum for each grade. At the end of each semester students are tested by different levels and those needing additional assistance are referred for improvement. The swimming programs are an outstanding achievement at Tou-Jia Elementary School. It is hoped that each student can gain skills in at least three styles and be capable of finishing a fifty meter lap before they graduate.

參考文獻
台灣第一專業游泳站（2001）。游泳史。台北：全民游泳。
李青芬、唐先梅(2006)。父親與母侵對幼兒托育滿意度之差異研究:以臺北縣市公私立托兒所為例，生活科學學報，10，頁65-82。
周文賢（2003）。服務業管理。台北：空大。
林建煌(2002)。消費者行為。台北市：智勝。
武田哲男著、林玉珮譯(1994)。顧客滿意經營。台北：洪健全基金會。
林瑞揚(2006)。台北縣國小教師健康與體育領域課程與教學滿意度研究。國立體育學院體育研究所碩士論文，未出版，桃園縣。
翁志航（2004）。游泳訓練對氣喘兒童體適能、肺功能及呼吸道發炎介質之影響。國立新竹師範學院國民教育研究所（未出版）。新竹。
徐達光著，張春興主編（2003）。消費心理學：消費者行為的科學研究。台北：東華。
曹仁德、黃毅志、侯松茂（2005）。2005年台東大學學生對學校滿意度及教學意見之調查研究，臺東大學教育學報，16（2），頁199-229。
陳世昌; 廖進安（2007）。臺北市推動中小學游泳教學政策現況與展望。教師天地 ，（147），頁57-60。
梁存信（1995）。我國古代的泳術。 國文天地， 6，頁104。
張百清（1994）。顧客滿意萬歲。台北：商周文化。
教育部體育司（1982 ）。 游泳運動。推展全民運動手冊， 2 ，頁10 。
教育部（1993）。國民小學課程標準。台北：教育部編印。
教育部（2000）。提升學生游泳能力中程計畫。台北：教育部編印。
陳秀華（2001）。游泳教學：創造思考教學法。學校體育，11，頁102-107。
教育部（2007）。教育部補助國民中小學興建教學游泳池實施計畫。台北市：教育部。
教育部（2008）。國民中小學海洋教育推廣計畫。台北市：教育部。
教育部（2009）。98年教育部辦理學生游泳能力121計畫。台北市：教育部。
教育部（2010）。泳起來 專案計畫。台北市：教育部。
陳和睦（2004）。學校游泳教學問題探討與對策。教師天地 ，（133），頁4-6。
陳美莉（2001）。國立台灣大學體育教學因素與教學滿意度:落差理論之驗證。體育學報，30，頁21-31。
陳倬民（1988）。 台灣教育發展史料彙編體育教學篇上。台中：台灣 省教育廳編印。
陳智凱 (2003)。消費者行為。台北：麥格羅．希爾。
陳碧霞（2004）。國小交通安全教育教學滿意度之分析研究。中華大學科技管理研究所碩士論文，未出版，新竹市。
曾光華（2006）。行銷管理：理論解析與實務應用。台北：前程文化。
黃孟立（2004）。游泳教學 Q&A。學校體育，14（5），頁70-73。
湯宗泰、劉文良(2005)。顧客關係管理：導論與應用。台北市：全華。
曾家煜; 韓大衛（2006）。國小學童對 游泳教學 滿意度之研究:以臺北市民權國小為例。台北市立教育大學學報，37（1），頁113-132。
楊武英（2004）。學校游泳課與民間泳訓班游泳教學效能之比較研究。國教新知 ，50（3），頁80-87。
劉文良（2005）。顧客關係管理－思維與技術。台北：碁峰。
衛南陽(2001)。新顧客滿意學：e世紀的成功之道。台北縣：商兆文化。
錢得龍（2007）。救救小旱鴨子。師友月刊，469，頁50-55。
謝錦城（2002）。游泳對身心障礙學童的復健效果。國教世紀，203，頁33-37。
簡曜輝（2001）。推展水上運動策略。學校體育雙月刊，11（4），頁2-3。
Arnould. E, Price,L., Zinkhan.G.(2002). Consumers behavior (2nd ed.). Boston :McGraw-Hill.
Charles W. L., Joseph F. H. & Carl M. (2004) . Marketing. South Western：Division of Thomas Learning, Inc
Cina, C.（1989）. Creating an effective consumer satisfactions program, The Journal of Business ＆ Industrial Marketing, 4（2）,33-42.
Heider, F.（1958）. The psychology of interpersonal relations. New York：Wiley ＆ Son.
Gerson, R. F. (1993). Measuring customer satisfaction. Menlo Park, CA. :Crisp Publications
Harris, E.K.（2003）.Customer service: A practical approach（3rd ed）.NJ: Prentice Hall.
Hill, N.（1996）.Handbook of customer satisfaction measurement. England：Gower.
Hunt, K. H. (1977), Customers satisfaction/dissatisfaction-overview and future directions. Conceptualization and Measurement of Customer Satisfaction and Dissatisfaction, Marketing Science Institute, Cambridge, MA.
Jin-Pang Leung ＆ Kwok Leung(1992).Life satisfaction, self-concept, and relationship with parents in adolescence. Journal of Youth and Adolescence, 21（6）,653-665.
Kreitner, R., ＆ Kinicki, A.（2001）. Organizational behavior.（5th ed.）. Boston：Irwin/McGraw-Hill
Lovelock, C.H. ＆ Wirtz, J.（1996）Services marketing. Upper saddle river：NJ
Lovelock, S., Wirtz, J.,& Keh ,H.T. (Eds.)(2002). Services marketing in Asia : Managing people, technology and strategy. New York：Prentice Hall.
Oliver, R. L.（1980）. A cognitive model of the antecedents and consequences of satisfaction decisions, Journal of Marketing Research, 17, 460-469.
Ostrom, A. ＆ Iacobucci, D.（1995）. Consumer trade-offs and the evaluation of services. Journal of Marketing, 59（1）,17-28.
Parasurman, A. V., Zeithaml, V. A.,＆ Berry, L. L. (1985). Problems and strategies in services marketing, Journal of Marketing, 49, 33-46.
Parasurman, A. V., Zeithaml, A. V. ＆ Berry, L. L. (1988),SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 64, 12-40.
Philip K., Gary A.(1997). Marketing：An introduction. Prentice Hall.Inc.
Stallard, P. ＆ Lenton, S.（1992）Child：care, health, and development：How satisfied are parents of pre-school children who have special needs with the services they have received? A consumer survey. Blackwell Publishing Ltd
Sasser,W.E.,Olsen,R.P. & Wyckoff,D.D.(1978). Management of service operations: Text, cases, and readings. New York：Allyn and Bacon.
Falbo, T., Robert, W. G., Lynne, S. S., W. Lee Holcombe, Wei Na Lee, Veronica Inchauste, O’Nei1 Provost, and Deanna Schexnayder（2003, January）. Parent Satisfaction with School Quality：Evidence from One Texas District. Parent Satisfaction,
Vavra, T. G. (2002). Customer satisfaction measurement simplified :A step-by-step guide for ISO 9001:2000 certification. Milwaukee, Wis. :ASQ Quality Press.
Woodside, A.G., Frey, L.L.＆ Daly, R.T.（1989）. Linking service quality, customer satisfaction, and behavioral intention. Journal of Health Care Marketing, 9(4),5-17.
Weiner, B.,Russell, D. ＆ Lerman, D.（1979）. The cognition-emotion process in achievement-related contexts. Journal of Personality and Social Psychology.
Zeithaml, V.A.,& Bitner, M.J.(2000). Services marketing:Integrating customer focus across the firm. London : McGraw-Hill.