研究機構如何促進技術行銷以創造價值是科技管理重要議題。本研究主要探討制度環境與制度設計對於研究機構創新團隊推廣行銷之影響，建構一制度環境與制度設計分析架構以檢視研究中心創新團隊推廣行銷作法。本研究採用個案探討之方式，以國內研發中心為例，經由蒐集國內外文獻與個案資料、時地訪談等方法歸納與分析整體制度環境與制度設計主要因子。以研究機構創新團隊為分析單位探討制度環境因子對於其技術與技術商品推廣行銷的影響，提出一個分析制度環境影響模式，並藉以探討我國研究機構技術創新應用與推廣過程中其制度環境與設計促進技術應用與行銷推廣可扮演之角色。

How can research team in R&D center to enhance technology application and marketing process to create value for technology is an important issue for technology management. This research explores the role of institutional environment on enhancing innovative team’s technology application and marketing. This study adopts case study research method and takes research domestic research center as an example. Through collecting domestic and foreign research papers, case data, interviews this study and analyzes the key factors for the institutional environment and design. The institutional environment and design model is developed using the innovative team in research center as an analysis unit to discuss the influence of the key factors for institutional environment and design on the process of technology application and marketing. The model is also used to explore the role of institutional environment on enhancing technology application and marketing in domestic research center.

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