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研究生: 帕諾索裘利
July Claudia Panoso Orellana
論文名稱: Trade and Foreign Market Opportunities Induced by Global Warming – A Case of Exporting Taiwanese LED Lighting Technology to Bolivia
指導教授: 吳鑄陶
Wu, John Chu-Tao
口試委員:
學位類別: 碩士
Master
系所名稱: 工學院 - 工業工程與工程管理學系
Department of Industrial Engineering and Engineering Management
論文出版年: 2009
畢業學年度: 97
語文別: 英文
論文頁數: 61
中文關鍵詞: Market ResearchInternational TradeexportimportLED productStreet lightGlobal WarmingTaiwanBolivia
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  • This research analyzed the trade and foreign market opportunities induced by Global Warming in the case of exporting Taiwanese LED lighting technology to Bolivia. To obtain good resolves this research was divided in five chapters, first chapter is the Introduction, it contain the general objective and specific objectives on it. Second Chapter is Literature Review where it resumes the techniques and tools are going to support the study. Third Chapter is the Research Framework where shows overview about Taiwan, Bolivia, and also Light Emitting Diode (LED) overview. Chapter 4 is the Analysis and Outcomes, on this part studied the data obtain in the previous chapter. And on the last chapter present the conclusions than this study achieved, also it has some ideas about future work.

    Chapter 1 Introduction, it gives information about why we choose to make this research. It talks about the worldwide issue Global Warming that it affects to everybody and also introduces the concept of saving energy.

    Chapter 2 Literature Review, It gives the principal concepts relates to Market Research as the type of sources using to obtain Data, also presents models on International Trade, and the process to follow when there is a trade between two countries.

    Chapter 3 Research Framework presents Taiwan and Bolivia Information in general terms and also the economic indicators of both countries. Also it shows the development of LED worldwide, and the demand forecasting of LED Street light and the actions that Taiwan and Bolivia have taken about Global Warming.

    Chapter 4 Analysis and Outcomes, it studies the Bolivian Local market for Street lights, presents a information about the LED Street lights manufactures in Taiwan, as also the quotation the original price of LED Street light in Taiwan and the Price into the Bolivian Market considering the cost of shipment from Taiwan to Bolivia. And it makes a comparison between Traditional Street light and LED Street light.

    Last Chapter resumes the conclusions achieved with this research and also presents some ideas about future works and how Taiwan and Bolivia could increase their trade relationship.


    ABSTRACT iii Acknowledgment v List of Tables viii List of Figures ix Chapter 1 Introduction 1 1.1 General Objective. 5 1.2 Specific Objectives. 5 Chapter 2 Literature Review 7 2.1 Marketing Research. 7 (1) Marketing Research Process. 7 2.2 International Trade. 11 (1) Import. 11 (2) Export. 12 (3) Terms of sale 13 (4) Terms of Payment. 16 (5) Documentation and Insurance. 16 Chapter 3 Research Framework 20 3.1 Taiwan Overview 20 3.2 Bolivia Overview 22 (1) Economy- overview: 22 3.3 Taiwan-Bolivia Trade Relation Overview. 24 3.4 Light Emitting Diode (LED) overview. 25 (1) Taiwan Outlines. 27 (2) Bolivia Outlines. 29 Chapter 4 Analysis and Outcomes 34 4.1 Bolivian Market. 35 4.2 LED Street Light the Product. 36 4.3 Transportation 39 (1) Tariff and taxes. 39 4.4 Comparison between LED and common Street Lights. 40 4.5 Environment saving. 42 4.6 Bolivian Case. 43 Chapter 5 Conclusions and Future Work 45 5.1 Conclusions 45 5.2 Future Work. 46 References 49 Appendix A 51 Appendix B Quotation from Bolivia company about High Pressure Sodium lamp Street Lights 53 Appendix C LED Street light Quotation from Taiwanese Companies 54 • Alliance Optotek Corp 54 • Oswald 56 Appendix D Tariff of Electrical Energy in Bolivia 58 Appendix E Size of containers 59 Appendix F Transportation Quotation From Taiwan to Bolivia through Sea 60

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    Central Intelligent Agency USA, The World Factbook (Taiwan)
    https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html
    “El Provenir” Ltda. http://www.elporvenir.com.bo/
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    Taiwan Trade Newsletters: http://www.taiwantrade.com.tw/MAIN/index.jsp?role=buyer
    The Vice-ministry of Electricity and Alternate Energies Bolivia, “The National Program for Energy Saving” (the Spanish’s name is El Plan Nacional de Eficiencia Energética): http://www.idtr.gov.bo/programa_electricidad.php
    The Topology Research Institute (TRI)
    The Department of Investment Services, the Ministry of Economic Affairs: http://w2kdmz1.moea.gov.tw/english/index.asp
    Wikipedia the Free Encyclopedia (Bolivia) http://en.wikipedia.org/wiki/Bolivia
    Wikipedia the Free Encyclopedia (Taiwan) http://en.wikipedia.org/wiki/Taiwan
    Wood D.F., Barone A., Murphy P., and Wardlow D.L. (1995) International Logistics
    World Trade Organization (WTO): http://www.wto.org/

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