網際網路時代的來臨，人們面對席捲而來的龐大資訊量，講求的不再是慢工出細活的資訊處理方式，而是知識訊息更新的時效性。傳統的企業教育訓練在面臨旅費支出高、教材更新不易、教材內容無法符合各部門員工的需求等情形下，因而產生了新的企業訓練模式。如何讓資訊基礎建設、教育訓練預算遠不如大規模企業的小型企業，在有限的經費導入E-Learning之相關研究仍有限。本研究以台灣中部一家作業流程全面電腦化，且導入E-Learning的小型媒體設計公司作為個案研究對象，藉由觀察該公司推行E-Learning的過程，並依據過去文獻資料探討小型媒體設計業如何在有限的預算經費內快速上手、彈性靈活運用E-Learning。

本研究將該公司導入E-Learning之過程分為三階段：（1）前置階段；（2）導入階段；與（3）評估階段，並推導出D.A.G.D.I.E－企業導入E-Learning之步驟流程。本研究亦發展出一套企業自行開發數位學習教材之L.A.S.T.I.N.G模式，最後則歸納出企業導入E-Learning之模式－P.I.E.S.A，以提供小型媒體設計業或其他小型企業作為參考。本研究初步發現該公司導入E-Learning之優勢關鍵因素為：（1）利用其現有設備與人力資源自行建立知識管理平台與製作教材內容；（2）錄製教學影片以及製作教學文件促使資深員工和新進員工將其隱性知識轉換為顯性知識，活絡企業知識再利用；（3）公司之策略、文化和制度皆為企業導入E-Learning之成功關鍵因素。中小企業在實施E-Learning之際如能在平台規劃、師資教材製作方面盡可能利用現有軟硬體設備與人力資源，自行製作數位學習教材與建置企業入口網站以作為知識管理平台，將可有效降低訓練成本提昇企業學習效益。此外，該公司之策略、文化和制度亦為企業導入E-Learning之成功關鍵因素，如高層管理者的全力支持、學習型組織、員工學習素質與背景、具有公信力之績效考核制度等…，皆為影響E-Learning實施成效之因素。

The purpose of this study was to explore how E-Learning helps to facilitate media design, and the organizational development of the M Company, through the process of incorporating E-Learning and KM. The researcher uses a case study approach to investigate the phenomenon of implementing E-Learning for the small-sized media design company. Data were gathered through triangulation of data collection methods and prolonged observation. Firstly, the researcher introduces the phases of implementing E-Learning for the small media design company, including the pre-implementation phase, the implementation phase and the evaluation phase. Accordingly, the D.A.G.D.I.E. process of implementing E-Learning and the L.A.S.T.I.N.G. model of E-Learning Content Development have been proposed in the study. Then, the researcher analyzes the critical success factors of implementing E-Learning for M Company, and finally develops the P.I.E.S.A. model of implementing E-Learning for the small-sized media design industry.

According to the data analysis, the researcher finds that developing a clear vision of learning and business goals is as important as evaluating current IT resources in the company. During the phase of implementing E-Learning, the learning culture and policies within an organization are essential factors of successful E-Learning practices. For small companies, an expensive LMS is not necessary. Resorting to business and E-Learning software or free resources on the internet may be a good substitute. In addition, developing a company web site is an alternative approach to purchasing a high-priced LMS. Employees could individually retrieve online material and build self-paced learning.

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