以社會創新執行企業社會責任之探討：過程、優勢及挑戰

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研究生：	唐青慧 Tang, Ching-Hui
論文名稱：	以社會創新執行企業社會責任之探討：過程、優勢及挑戰 Is Social Innovation a Better Way to Approach CSR?
指導教授：	謝英哲 Hsieh, Ying-Che
口試委員:	翁晶晶 Weng, Ching-Ching 林士平 Lin, Shih-Ping
學位類別：	碩士 Master
系所名稱：	科技管理學院 - 科技管理研究所 Institute of Technology Management
論文出版年：	2019
畢業學年度：	107
語文別：	英文
論文頁數：	56
中文關鍵詞：	社會創新、企業社會責任、個案研究、質性研究
外文關鍵詞：	Social innovation, CSR, Case study, Qualitative research
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隨著全球問題加劇以及社會大眾對於公司的標準提高，公司的社會責任也隨之提高。執行企業社會責任的績效也成為評估企業競爭力的關鍵考量。在這樣的情況下，企業需要一種方法來使他們的CSR不斷進步，而社會創新可能就是他們的解決方案之一。我們透過個案研究，探討社會創新是否是一種執行企業社會責任更好的方式，確認了在應用社會創新執行企業社會責任的過程中會產生重大影響的因素、探索企業如何運用社會創新以及其為公司帶來的優勢及挑戰。透過將這兩個很少討論的領域聯繫起來，我們為學術界做出了貢獻。我們的研究還驗證了MacGregor和Fontrodona（2008）創新與企業社會責任之間存在良性循環的假設，此外我們也以此研究的發現延伸了他們企業社會責任與創新的模型。

As global issues continue to intensify and the public's standards for companies has raised, so does the social responsibility of companies. Performance in executing CSR have also became a key consideration in evaluating the competitiveness of enterprises. Enterprises need a way to make their CSR continuously improving, and social innovation may be one of their solutions. Through case studies, we explored whether social innovation is a better way to execute CSR hence identified the factors that will have a major impact in the process of applying social innovation in CSR execution, exploring how companies apply social innovation and what benefits and difficulties it can bring to the companies. It has contributed to academics by connecting these two areas that are rarely discussed together. It also validates MacGregor and Fontrodona’s (2008) hypothesis that there is a virtuous circle between innovation and CSR and extends their CSR-innovation model.

摘要
ABSTRACT
ACKNOWLEDGE
Table of Contents
ABSTRACT-------------------------------ii
ACKNOWLEDGE----------------------------iii
Table of Contents----------------------iv
List of Figures------------------------vi
List of Tables-------------------------vi
1.INTRODUCTION--------------------------1
2.LITERATURE REVIEW---------------------4
2.1 Social Innovation-------------------4
2.2 Social Innovation and Corporations--5
2.3 Challenges of Social Innovation-----9
2.4 The dark side of social innovation--10
2.5 Research Gap and Research Question--12
3.METHODOLOGY---------------------------14
3.1 Data Collection---------------------14
3.2 Case Selection----------------------15
3.3 Informants--------------------------17
3.4 Data Analysis-----------------------17
4.FINDINGS------------------------------18
4.1 Company T---------------------------18
4.2 Company G---------------------------22
4.3 Company J---------------------------25
4.4 Company L---------------------------27
4.5 Industrial Technology Research Institute--29
4.6 Company I---------------------------30
5.DISCUSSION----------------------------33
5.1 Better in both dimensions?----------34
5.2 Factors affecting the difficulty of implementing CSR with social innovation for CSR profession-----------35
5.2.1 Top Management Team Commitment to CSR--35
5.2.2 Openness to Innovation------------36
5.2.3 Diversity of CSR Team Composition-36
5.2.4 Integrate CSR into Business-------37
5.2.5 Full-time CSR Professions---------37
5.2.6 Demanding Standards to Evaluate CSR Practices--38
5.3 Comparison of six companies---------39
Table 1. Comparison of six factors of companies------41
5.4 Combined with the CSR-Innovation model-----------41
Figure A. CSR: maturity innovation model (MacGregor& Fontrodona, 2008)---42
Figure B. CSR-Social innovation integration model----43
5.4.1 The New Model----------------------------------43
6.CONCLUSION--------------------46
6.1 Implication for practice----47
6.2 Research limitations and future research---------48
7.REFERENCE---------------------49


List of Figures
Figure A. CSR: maturity innovation model----------------42
Figure B. CSR-Social innovation integration model-------43

List of Tables
Table 1. Comparison of six factors of companies---------41


                                

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