國人在產業與生活型態的變遷下，允許分配給健康的時間越來越受到壓縮。由於長年來重醫療輕預防的健康政策發展結果，又受限於缺乏國人對健康促進的需求內容與市場機制的廣泛背景資訊。健康市場供給者因而難以掌握投入設施內容、規模及合適的經營模式，導致現有的健康促進資源仍侷限於運動設施與疾病醫療的供給。本研究試圖藉由廣泛的問卷收集，分析國人對健康促進的需求內容與市場資訊，以作為市場供給者投入方向與規模推估的參考依據，期待兼具便利與合理的健康促進市場早日到來。
自個案公司健檢受檢人員與高階主管、網路、及醫院體檢人員合計共收集完成4297份問卷。已依各項填答人數比率，廣泛地統計國人自覺健康狀況、參與健康促進現況、健康促進需求類型、願意投入時間的原因等市場背景資訊。同時完成運動、健身、飲食、器材、檢查、休閒及其他等七類之活動內容、消費意願及同行人數等需求內容資訊的統計。國人對影響健康促進意願的考慮因素、對設施佈點與服務模式的期待、投入時間與其時間安排偏好及可接受的距離等消費模式的統計結果，亦已收集完成。並進一步以性別、年齡、年所得、工作地點、居住地點、行業別、工作性質、人員職稱、及出差狀況等個人背景資訊，完成交叉分析。
本研究已初步獲得國內健康促進市場需求、國人參與健康促進現況、各種健康促進類型與消費意願、健康促進市場經濟規模推估模式的建立、及市場機制設置的建議等四項結論。並對國內健康促進市場已建立一份完整、豐富、且深具參考價值的客觀證據，值得提供給有志於投入此市場之士，作為市場分析或進一步研究的參考資料。

Due to lack of background information of the health promotion market in Taiwan, the investigator can’t get sufficiently and clearly market information, i.e. its demand, operational model, and scale, to build its required facilities up. It caused the existing readied resources are restricted with sports, exercise, and medical treatment of disease. The consequence of currently health promotion market in Taiwan, results the suppliers hard to deliver a convenience and cost benefit platform for their customers.
This study purposes on summarize a comprehensive information for the health promotion market of Taiwan, upon 4297 collected questionnaires through manifold channels of internet, front desk of physical examination in hospitals, employees and their topper managers of a case company after their annual physical examination process. A statistic data is available on topics of aware of their state of health, situation of their regulatory activities, categories of their needs, the reason of willing to participate the present activities of health promotion. There are seven types of activities are collected, it covers sports, fitness, foods, equipments, examination, leisure, and relevant others. Those data are collected simultaneously with their desire expense and numbers of partners step with each category. The statistic data covers the acceptable distance, consideration, expected location, available time lot and its preferred schedule while they practice their own activities. The market information has been analyzed among the collected data intersect with their personal background, i.e. sex, age, title, income, business, job function, location of their living and working, and situation of business travel.
A conclusion on needs, categories, currently situation and the forecasted scale of health promotion market have presented base on integrated and rich studied evidence. It’s valuable for further study of investor of the health promotion market.

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