研究生: |
張金平 Chang,Ching-Ping |
---|---|
論文名稱: |
電子銀行身分認證方案發展策略之個案研究-以G公司為例 Strategy Development of E-banking Identification & Authentication Solution – A case study of G Company |
指導教授: |
史欽泰
Shih,Chin-Tai |
口試委員: |
黎正中
林博文 |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 高階經營管理碩士在職專班 Executive Master of Business Administration(EMBA) |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 57 |
中文關鍵詞: | 身分認證 、電子銀行 、網路銀行 、發展策略個案研究 |
外文關鍵詞: | IDA, Identification & Authentication, E-Banking, online banking, Case study of development strategy |
相關次數: | 點閱:1 下載:0 |
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公司策略訂定揭示了公司的願景、目標、資源分配和公司的成長策略,以提供各部門的策略性計劃方向,達成公司的目標,使公司得以永續經營,為所有股東創造最佳利益。本論文以個案公司為例探討數位安全公司在電子銀行安全認證產業中高速成長下公司策略並同時對電子銀行服務發展做討論。
個案公司在2006年由2家當時在晶片卡領域最領先的公司合併後,公司本著幫助世人在日益增加連結的網路世界中取得互信的願景並以管理所設計產品在其生命週期中提供的機密資料及服務,並在這些可信賴的產品上設計並開發運行軟體為任務提供數十億人安全方便的數位體驗。個案公司發展成首屈一指的數位安全公司其高速成長策略除了不斷併購相關產業中的新興公司,並在日益發達的行動方案開發出相關產品以因應快速變化的產業趨勢。
在電子銀行服務身份認證方案技術發展,個案公司展望未來將以行動支付及行動銀行應用對交易安全的需求、無線方式連結行動裝置以輕薄短小、配合穿戴裝置生物特徵識別提供絕佳的客戶體驗,來因應電子銀行服務在快速發展時專注在行動優先的設計、行業整合及創新服務的投資、專注於安全認證、加快配置數位內容提高對客戶資料分析的用途增加數位銷售。
總而言之,電子銀行身分認證方案以及電子銀行在經過長期發展已經到達了穩定成熟的階段,個案公司快速發展策略下在短時間內達到行業領域中的首位,未來在智慧型手機等行動裝置大量使用的推波助瀾下勢必得轉為以行動裝置為主軸開發出安全可信賴的應用方案提供電子銀行服務使用否則將被這一行動趨勢所淘汰。
The company level strategies show the vision, mission, and growth strategies for each department of the company to make the strategic planning to meet company goal so that the company can be sustainable and create the best interests of all shareholders. This thesis selects a digital security company as the case study to discuss and explores the company strategy of the rapid growth in the e-banking identification and authentication and the future of the e-banking identification and authentication device and e-banking service.
The case company was merged by 2 leading smartcard provider in 2006. The vision of the company is helping people to trust one another in an increasingly connected world and the mission of the company is to develop secure software that runs on trusted devices which design and personalize by the company and manage these devices, the confidential data they contain and the services they make possible, throughout their life cycle. The case company developed into a leading digital security company in the world and continues its rapid growth strategy of acquisition the emerging companies in the relative industry, and increasingly developed the mobile solutions and the related products to cope with fast-changing industry trends.
For the future technology of the identification & authentication in e-banking service the case company will target in the mobile payment and mobile banking to provide the needs of the secure transactions by the wireless connection with the mobile device and the wearable biometrics device to offer user friendly devices to adopt the rapid changing of the e-banking service which will focus in mobile-first and industrial integration of innovation service and secure authentication insight and fast deploy of digital contents to gain more sales from the e-banking service.
All in all, after long term developed the e-banking service and the identification and authentication device for the e-banking service already reach the mature stage in the life cycle. The case company became the leading company in e-banking devices industry by its rapid developed strategy during very short period, in the future since the mass deploy of the smart phones and the mobile devices the e-banking service will move on to the trend to adopt the mobile device as the tool, if it can not develop and provide the trusted solution for e-banking service it will be phase out by the mobile trend with no doubt.
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