現今企業不僅要要應對瞬息萬變的環境，更面臨著全球化競爭帶來的與日俱增的壓力，因此所有企業皆面臨著嚴峻的經營危機和前所未有的創新挑戰。為了擺脫此困境，所有企業都迫切需要努力制定創新策略，以提升公司的核心能力、經營績效，以及可持續的競爭力，創新策略的實現常發生於組織變革過程中，這是企業組織發展因應外部環境變化之常態。高階管理團隊是影響組織績效的關鍵因素，更是指導變革和確定變革成敗的關鍵。高階管理團隊的領導者確定了高階管理團隊的目標和願景，然後負責組建團隊並在組織內部推動創新。高階經營團隊必須協助組織，為團隊互動創造積極的環境，鼓勵團隊合作並開展縱向和橫向溝通，從而最終實現團隊目標。因此，本研究關注企業的領導者在制定必要的創新策略以因應快速變化的環境時，幫助企業成功創新的關鍵因素是什麼？
本研究旨在探討傳統產業之領導者如何在企業轉型升級的創新過程中制定成功的經營策略，主要運用BY公司作為個案研究，具體探討和分析企業如何通過重組、轉型、升級等成功的創新策略提升企業的績效表現，來印證創新策略可以為企業帶來實質的利益，並探討創新升級過程中企業面臨之挑戰或瓶頸及克服之道，以做為其他公司參考該企業創新經營策略之模式。本研究同時也可以協助企業高階管理團隊在經營策略，考慮企業創新成功的關鍵因素，讓企業經營策略與創新成功因素保持協調，成功制定企業之核心競爭策略和創新目標。此外，為了將企業創新的艱鉅任務轉變為一項明確且易於管理的任務，本研究也通過個案展示了如何將有助於創新的關鍵因素納入組織的各個方面，並將其轉化為目標、策略、文化和習慣，以及相關管理實踐。

Enterprises nowadays face not only the ever-changing environment but also face increasing pressure from global competition. Therefore, all enterprises are facing severe business environment and unprecedented challenges driven by innovation. In order to find a way out from this tough situation, all enterprises need to develop innovative strategies to enhance their core competence, business performance, and sustainable competitiveness in the process of organizational change, which is the frequent state of organizational development. The top management team is the key who may affect the performance of the organization. The top management team is also the critical factor for guiding the change and affecting the result of the change. The leader of the top management team identifies the goals and visions of the team who is also responsible for forming the team and driving innovation within the organization. Top management teams must assist organizations in creating a positive environment for team interaction and encourage vertical and horizontal communication within teams to ultimately achieve team goals. What are the critical factors for business operators to successfully innovate and adopt the necessary strategies to respond the rapidly changing world?

This study focuses on the way that traditional industry leaders explore strategies for upgrading their business models in the process of corporate restructuring and innovation. The paper selects BY as a case to explore and analyze the performance of firms after restructuration, innovation and upgrading. It proves that this upgrading innovation strategy may bring substantial benefits to the case firm, which could be a reference for other firms’ designing business strategy and overcoming the challenges in the process of innovation and upgrading. The purpose of this study is to assist business operators and leaders of top management teams to align with the critical factors of successful innovation with their business strategy, which may enable firms to operate under the firms’ core management principles for achieving their innovation goals. In addition, in order to make the enterprise innovation clear and easy-to-manage, this research integrates the critical factors with the various aspects of the organization goals, strategies, culture, convention, and related management practice.

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