本研究旨在探討寵物醫院消費者行為與回診率之關聯，並選取太陽動物醫院作為研究目標。本研究使用依附理論做為基礎，設計了消費者滿意度調查問卷，以評估飼主對動物醫院的意願和醫療服務品質的知覺。共收集了268份有效問卷，進行了敘述性統計和迴歸分析。研究結果如下：首先，太陽動物醫院的主要消費者是飼養貓且大學畢業的女性，年齡介於25至44歲之間。其次，消費者是否結婚對飼養寵物沒有影響，但無子女之消費者飼養寵物的比例高出有子女之消費者近兩倍。第三，太陽動物醫院最大宗的消費者年均消費金額落在99萬新台幣以下。第四，超過一半的帶寵物就醫者是通過網路認識太陽動物醫院的。第五，近六成的消費者飼養的寵物年齡小於三歲。第六，在消費者的知覺行為方面，教育程度、本院固定看診、最高一次消費金額、醫生專業度滿意度和醫療溝通滿意度都對回診率產生顯著影響。
綜合以上結果，本研究提供了太陽動物醫院消費者行為和回診率之間的重要洞察。這些結果有助於動物醫院改善服務品質，增強消費者滿意度，並提高回診率。未來的研究可以進一步探討其他影響消費者行為和回診率的因素，以提供更全面的了解和指導。

The present study aims to investigate the association between consumer behavior and revisit rates in pet hospitals, with a focus on the Hido animal hospital. Drawing on attachment theory, a consumer satisfaction survey questionnaire was designed to assess owners' willingness and perceived quality of veterinary services. A total of 268 valid questionnaires were collected and subjected to descriptive statistics and regression analysis. The findings are as follows: Firstly, the primary consumers of Hido animal hospital are female cat owners with a university educa-tion, aged between 25 and 44. Secondly, marital status has no impact on pet ownership, but the proportion of non-parent consumers owning pets is nearly twice that of parents. Thirdly, the majority of consumers at Hido animal hospital have an annual expenditure of less than 990,000 NTD. Fourthly, over half of the pet owners visiting the hospital became aware of it through online channels. Fifthly, nearly 60% of the consumers own pets under the age of three. Lastly, consumers' perceived behavior, including educational background, regular visits to the hospital, highest single expenditure, satisfaction with the doctors' expertise, and satisfaction with medical communication, significantly influence revisit rates.
In summary, this study provides valuable insights into the relationship between consumer be-havior and revisit rates in Hido animal hospital. These findings can contribute to improving ser-vice quality, enhancing consumer satisfaction, and increasing revisit rates in veterinary hospitals. Future research can further explore other factors influencing consumer behavior and revisit rates to provide a more comprehensive understanding and guidance.

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