九0年代後，文化遺產觀光逐漸成為重要的旅遊型態之一，其中，觀光地點的真實性感受，更是遊客體驗旅遊的重要因素，Cohen（1988）亦提出遺產觀光的品質可以藉由真實性而提高。過去真實性之研究多以質化方式進行探討，本研究以金瓜石黃金博物園區為調查地點，旨從遊客需求面來剖析、量化討論真實性如何影響遊客的觀光意象、地方感和遊後行為意圖及其彼此之相關性；並透過訪問黃金博物園區之主要經營者，探討其經營理念及園區建築之歷史沿革，以質化、量化方式收集資料進行整合。
利用Lisrel 8.52軟體以結構方程式作為資料分析方法，收集了384份有效問卷。主要變項中真實性由「本山五坑體驗」、「環境館」、「淘金活動體驗」、「日式建築」、「園區氛圍」、「黃金館」及「煉金樓」七個測量變項構成；觀光意象則分為「在地資源特色」、「旅遊特性與氛圍」、「情感意象」三變項；地方感之問項分為「地方認同」、「地方依附」、「地方依賴」三類；遊後行為意圖則分為「重遊」、「推薦」、「付費意願」三測量變項。所得之主要結果如下：
一、遊客之真實性感受直接顯著影響觀光意象的形成，其中，「園區氛圍」、「環境館」及「黃金館」是遊客心中真實性建構之最主要來源。
二、真實性對地方感具有直接顯著之影響，觀光意象為兩者之重要中介，產生之間接影響力遠勝於直接影響。
三、真實性不會單獨影響遊後行為意圖，但透過觀光意象與地方感為中介則會產生正向影響，且地方感的中介效果大於觀光意象。
四、觀光意象直接顯著影響地方感的產生，而觀光意象之建構主要來自「在地礦業及美景之資源特色」。
五、觀光意象不會直接影響遊後行為意圖，需透過地方感之中介，始有正向影響。
六、地方感能直接正向影響遊後行為意圖，而地方感之建構主要來自地方依附。
提升遺產的真實性可以獲得更高的觀光意象，透過意象塑造以行銷、強化地方特色及地方感的連結與增強，都是讓遊客提高園區真實感並產生更深層遺產互動的方法。

Cultural heritage tourism had become an important tourism type in 90’s. The role of perceived authenticity in a destination now is as determinant of tourist experience on tour. Cohen(1988) also provided that the quality of heritage tourism is enhanced by authenticity. Previous studies of tourism authenticity were mostly in the way of qualitative method to collect data; few were use different way to collect tourist’s perception of authenticity. This study from tourist’s demand side focuses on how the perceived authenticity to influence tourist’s tourism image, sense of place and intention behavior by using the case of Golden Ecological Park, Jinguashi, Taiwan; By interviewing the head of the museum, the concepts of management as well as the history and development of its buildings are discussed.Besides, data is collected and combined by qualitative and quantative method.
Lisrel 8.52 software is used to test the structure equation model, and a random sample of 384 visitors was selected for the survey. The perceived authenticity was rated for the museum environment and generalized activity of 7 items such as“Benshan Tunnel No. 5 tunnel experience”,“Environmental Building”, “Pan for gold experience”,“Japanese style residence”,“Atmosphere in the park”,“Museum of Gold ”and“Gold-refining building”. The tourism image was measured by three naming categories of“Local resource”,“Travel and impression”and“Emotional image”.The“Place identity”, “Place attachment” and “Place dependence” three concepts were indicated to sense of place. The behavioral intention after visiting is divided as three measurement variables—revisiting, recommendation and wills to pay. The study results are as followed:
1. The model revealed that perceived authenticity is significantly and positively related to the tourism image.“Atmosphere in the park”,“Environmental Building”and “Museum of Gold ”are the significant measurement variables to perceive authenticity.
2. Authenticity perception has a great influence on sense of place, and tourism image is the important mediate variable between the two variables. The indirect relationship is stronger than the direct relationship.
3. Authenticity perception does not simply influence the behavioral intention after visiting, but it is through tourism image and sense of place these two mediate variables to produce the positive influence, and the mediated effect of sense of place is stronger than tourism image.
4. Tourism image is significantly and positively related to sense of place, and the main effect measurement variable of tourism image is from “Local mining and scenic resource”.
5. Tourism image does not cause significantly positive influence to behavioral intention after visiting;in order to have positive influence, sense of place needs to be mediate.
6. Sense of place has positive influence to behavioral intention after visiting, and the measurement variable of place attachment constructs the sense of place.
The authenticity perception of heritage can cause higher tourism image. Promotion of the tourism image by marketing, stretch the local characteristic, and connection of sense of place, all will promote the authenticity and make tourists have deeper interaction between heritage.

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