全球企業不斷追求成長地同時，也逐漸面臨更加競爭的環境，當企業意識到創新策略是提升競爭力的重要動力時，以何種方式協助企業推展創新，便成為企業在運用創新策略過程中的重要環節，這不僅僅是單純的策略管理行為，更重要的它攸關著企業的成敗，若創新策略能夠成功付諸實踐，為企業增加競爭力，並獲得市場、客戶的肯定，成功的策略運用就是一條企業推展創新的成功途徑。
本研究採用Yin（1994）之多重個案設計，在個案選擇上以美國麻省理工學院發行“Technology Review”雜誌評選出2011年全球五十大創新公司為樣本，藉由五十家不同經營現況，且具代表性之創新企業進行觀察比較，分析這些公司為何創新以及其創新作法，從這些創新者所採取的創新策略中，得到跨個案結論，歸納出創新法則，進而發展創新策略意涵。
本研究之成果與發現主要可歸納為兩點，第一、根據全球五十大創新公司為何創新以及其創新作法的分析結果，本研究從這些創新者所採取的創新策略中，提取出九種創新策略，分別為創業創新策略、組織創新策略、定位創新策略、系統創新策略、實踐創新策略、集聚創新策略、能耐創新策略、造勢創新策略、權變創新策略。第二、本研究在對照創新公司與創新策略時，也發現有24家創新公司僅採取單一創新策略，另有26家創新公司在發展創新策略上，為因應內外部環境的變遷，同時採取多項創新策略。
本研究之管理意涵即是為企業找出邁向成功的九條創新途徑!使之成為創新策略的依據，企業無論是在經營層面、行銷通路層面，或是技術研發層面等，都可以藉由發展創新策略途徑，來推展企業創新，提升企業的核心競爭力和整體經濟效益。

In this paper, we use the method of multiple case design, and we chosen the world's most 50 innovative companies in 2011 for samples, which issued from the "Technology Review" magazine that published by the Massachusetts Institute of Technology. We analyzed these companies that why they are so innovative and how do they do to innovate? Further, we tried to study these companies’ innovative strategy, and we generalized the nine strategies of innovation. They are Innovation via Entrepreneuring, Innovation via Organizing, Innovation via Positioning, Innovation via Contextualizing, Innovation via Practicing, Innovation via Aggregating, Innovation via Competencing, Innovation via Framing, Innovation via Contingency.
Managerial implications for businesses of this research are to find nine innovative ways to help companies to achieve succeed! We hope these nine strategies can be the basis of innovative strategies for enterprises, whether it is in the level of business, the level of marketing channels, or the level of technical research and development, companies can follow this way to develop innovative strategies to promote their innovation then to enhance the company's core competitiveness and overall economic benefits.

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中文部分：
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