研究生: |
劉俊傑 Liu, Jiun-Jie |
---|---|
論文名稱: |
IC設計公司於紅海市場之突圍策略:多迴圈開發模型 Disruption strategies for IC design companies in red oceans: The Multi-Loop Development Model |
指導教授: |
李傳楷
Lee, Chuan-Kai |
口試委員: |
胡美智
Hu, Mei-Chih 陳寶蓮 Chen, Pao-Lien |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 經營管理碩士在職專班 Business Administration |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 中文 |
論文頁數: | 47 |
中文關鍵詞: | IC設計公司 、多迴圈開發模型 、資源基礎理論 、破壞式創新 、企業併購 、產品生命週期 |
外文關鍵詞: | IC Design, Multi-Loop Development Model, Resource-Based Theory, Disruptive Innovation, Merge and Acquisition, Product Life Cycle |
相關次數: | 點閱:4 下載:0 |
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在IC設計產業蓬勃發展的現今,成長與創新成為IC設計公司的決勝點;然而成長創新有兩大路線,分別為個體研究創新與外部併購成長,在兩者間IC設計公司是否有雙線並進的成長模式與方法,即為本研究關注之重點。本研究透過資源基礎理論與企業併購理論解析企業透過外部獲取關鍵資源來成長的途徑,並加入企業破壞式創新的個體能力引導成長,以個案分析法解析F公司的雙線成功經驗,在公司產品生命週期的循環中搭配質性分析個案公司於資源發展基礎理論下的動態推進,並融入個體研發出具破壞式創新的整合型創新產品原型;接著,透過外部併購O公司進而提升整體的資源優勢與組織成長,最後推出破壞式創新型態產品顛覆舊有市場,也展開新創產品生命週期之成長並創造新的市場獲利。
本研究以質性方法研究該個案進而發展出多迴圈開發模型 (Multi-Loop Development Model),以IC設計開發產品為基礎的四大節點:市場、資源、開發與銷售,透過遞迴至產品開發各關鍵節點的動態資源基礎與外部機會進行綜合策略展開。透過多迴圈開發模型可讓IC設計公司的成長具有效方法並有成功經驗可借鏡,避免只在市場中苦苦掙扎而無有效方法,更進一步提升台灣IC設計公司的整體成長,以取得更佳的競爭優勢。
In today's booming IC design industry, growth and innovation have become the decisive points for IC design companies. However, there are two major routes to growth: 1. Individual research innovation and 2. External M&A growth. Whether an IC design company could expand with both routes is the focus of this research. This research analyzes the way that companies grow through product life cycle analysis, resource-based theory, corporate M&A theory and the disruptive innovation theory for individual innovation. It used Company-F case study method and qualitative analysis to research the two-line successful experience of Company-F which developed a new-type integrated products with disruptive and enhanced the overall growth momentum through external mergers and acquisitions of Company-O, and finally subverted the old market by launching disruptive innovative products to create new market profits.
In this study, qualitative analysis was used to develop a multi-loop development model, which is based on the four major steps of IC design company’s product development: Market, Resources, Development and Sales, which added innovation and dynamic recursion to the major step of product development to avoid struggling in the market without effective methods. Through the multi-loop development model, IC design companies can grow with effective methods and have a successful experience of Company-F as reference. The model also enhances the overall growth of Taiwan's IC design industry by gaining competitive advantage of each IC design company.
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