在服務經濟時代，創新對企業來說扮演重要的角色。企業透過新產品和新服務的推出，為消費者創造新的附加價值以提高競爭優勢。創新實踐的過程，是一種制度興業家的概念，也就是在一個既有制度的社會環境中，意識到制度需要有轉變並進行轉變的行動者，他們打破既有制度行為，開發新制度形成並實踐創新。這個的過程，可以透過個案分析與說故事的方式，去探討，因為說故事在管理學中是一種動態的策略，組織領導人經由一連串故事的變化與概念連結，創造企業文化並帶領組織創新。綜上所述，本研究以說故事策略為理論，以宏□集團－施振榮先生為單一個案研究，蒐集施振榮先生在國際刊物所發表的語錄，並以說故事的方式呈現，探討施振榮先生帶領宏□集團發展服務創新的過程。

Storytelling in the workplace is a dynamic strategy for empowering employees to understand and embody an organization’s core. Leaders at all levels can learn how to use storytelling to educate, inform, motivate and inspire their employees. In this paper, we adopt storytelling and single case study to explore the role of institutional entrepreneurs in the process of innovation. Stan Shih is a retired Taiwanese business tycoon who founded Acer in 1976. He saw Acer growing from a tiny to a worldwide brand and chaired Acer until 2004. This research, I combined secondary data and historical analysis to identify Stan Shih as a storyteller to leads Acer group to practice the innovation.

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