臺灣自行車產業興盛，為全球自行車主要設計製造國，並且位居亞熱帶，氣候宜人，非常適合自行車運動。國內針對自行車運動推廣之研究，著墨於自行車運動投入的動機與進入門檻所做的研究並不多，沒有針對沒騎車的人可能的進入動機有所探討，也沒有從騎車或不騎車的人其社經背景有無差異，或不同社經背景和各種動機之間的關聯性有所討論。且自行車種類、規格、材質多樣，而騎乘所需之人身用品種類更是繁多，有心入門者恐因不知如何挑選或擔心初期的裝備投資過高而裹足不前。
本論文藉由問卷設計並盡可能取得隨機樣本，調查對象涵蓋自行車運動的參與者與未參與者共計 477 位受訪者，透過實證研究歸納出進入動機與不願進入的門檻因素，並以調查對象對成本的期待值，輔以業者的訪談，依三種不同程度之騎乘需求，歸整出最適切配件建議。
本研究之實證結果顯示，自行車運動參與者有其特定之族群屬性，且因消費力影響而有地域性差別。在探討進入動機時，由敍述統計可以發現，自行車運動參與者與未參與者對重視的入門動機不同。並且因其入門的動機不同，對裝備上的預算有不同想法。而分析阻礙因素時，發現騎不騎車與天候無顯著相關性，但與家庭因素和收入高低相關性高。而以性別看，女性族群的投入意願的確受愛美考量影響。本研究最後根據實證分析結果並與業者訪談內容交互印證，提出對業者、民眾和政府的建議。從改善騎乘體驗與降低進入門檻為出發點，期以達到自行車運動推廣之目的，讓更多人願意參與自行車運動。

The bicycle industry in Taiwan is flourishing, making it a major country for bicycle design and manufacturing worldwide. Located in a subtropical region with a pleasant climate, Taiwan is highly suitable for cycling activities. However, there has been limited research in Taiwan on the motivation and barriers to entry for cycling. There has been little exploration of the potential motivations for people who do not currently ride bicycles, nor has there been discussion about the differences in socioeconomic backgrounds between cyclists and non-cyclists and their relationship to various motivations. Furthermore, the variety of bicycle types, specifications, and materials, as well as the numerous personal accessories required for cycling, may discourage potential newcomers who are unsure about how to choose equipment or are concerned about high initial investment costs.
This study utilized questionnaire design and attempted to obtain a random sample. A total of 477 participants, including both cyclists and non-cyclists involved in cycling activities, were surveyed. Through empirical research, the study identified the motivating factors for entering cycling and the barriers that prevent people from participating. By considering the participants' expected costs and conducting interviews with industry professionals, the study generated appropriate accessory recommendations based on three different levels of cycling demand.
The empirical results of this study indicate that participants in cycling activities have specific demographic characteristics and regional differences influenced by their purchasing power. When examining motivations for entry, descriptive statistics reveal that cyclists and non-cyclists prioritize different entry motivations. Additionally, due to these differing motivations, they have different perspectives on equipment budgets. Analyzing the barriers, it was found that weather conditions are not significantly related to whether individuals ride or not, but there is a strong correlation with family factors and income levels. Regarding gender, the willingness of female participants to invest in cycling is indeed influenced by aesthetic considerations.
Based on the empirical analysis and corroborating interviews with industry professionals, this study provides recommendations for businesses, the general public, and the government. With the goal of improving the cycling experience and reducing barriers to entry, the aim is to promote cycling activities and encourage more people to participate.

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