本研究採用「使用與滿足」(U&G) 理論，將其從當前以網路為中心的視角，擴展到更為廣泛的應用範疇。目前針對不同互動模式與產品類別，如何透過互動利益提升消費者滿意度的影響知之甚少。因此，本研究旨在探索不同對話代理的互動利益對顧客滿意度的影響。為此，本研究在台灣對1726名受訪者進行了調查。鑑於台灣以先進的電子產業聞名，人們對於最新的對話代理更為熟悉。本文採用線性回歸模型進行數據分析，並運用P-U-S-H框架深入探討消費者在使用不同通訊媒介時，所獲得的關鍵互動利益。這項研究提供了一個全面的視角，藉以深入瞭解人們使用不同對話代理與產品進行互動時對消費者滿意度的影響。

This research adopts the "Uses and Gratifications" approach (U&G) from its current Internet-centric purview to a more comprehensive application framework. Little is known about the influence of diverse interaction modes and product categories on consumer satisfaction through interactive benefits. Our primary objective is to explore the implications of the principal advantages of interactions with conversational agents on customer satisfaction. To this end, we delivered a survey to 1726 respondents situated in Taiwan, a nation renowned for its advanced electronics sector, where people are more familiar with the latest conversational agents. Subsequent data analysis was conducted employing the multiple linear regression model. In this research, we employ a P-U-S-H framework to delve into the primary advantages consumers derive when engaging with various communication mediums. This study contributes a comprehensive lens utilizing holistic communication way with different products.

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