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研究生: 歐 莉
Ortega, Paola Vanessa
論文名稱: 新冠狀病毒對企業社會責任之影響:以洪都拉斯企業為例
The COVID-19’s impact on Corporate Social Responsibility: A lesson of Honduran companies
指導教授: 謝英哲
Hsieh, Ying-Che
口試委員: 翁晶晶
Weng, Jingjing
林士平
Lim, Sirirat
謝英哲
Hsieh, Ying-Che
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 72
中文關鍵詞: 企業社會責任新冠肺炎洪都拉斯公司企業社會責任響應
外文關鍵詞: Corporate social responsibility, COVID-19, Honduran companies, CSR response
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    This study, offers preliminary information of the impact COVID-19 pandemic has caused on corporate social responsibility in Honduran companies. Though CSR leaders have faced challenges and been forced to conduct adjustments to their strategies and programs amidst pandemic, we present that coronavirus crisis also opens the door to opportunities for CSR to go beyond compliance and gain momentum for relevancy and strengthen companies’ sustainability vision on the long-term. The research also shares the CSR response of four Honduran companies from different industries during COVID-19 by exposing their main pillars of work and the targeted stakeholders. Based on the findings, it is suggested the results could be used as lessons learned on how CRS can cope with similar crises in the future and contributes to literature on COVID-19’s impacts on CSR.

    TABLE OF CONTENTS ABSTRACT I LIST OF FIGURES IV LIST OF TABLES V CHAPTER I: INTRODUCTION 1 CHAPTER II: LITERATURE REVIEW 3 2.1 Understanding corporate social responsibility 3 2.1.1 The evolution of Corporate Social Responsibility 3 2.1.2 Relevant concepts and theories 5 2.2 Corporate social responsibility and crisis management 7 2.2.1 What is Crisis? 8 2.2.2 Crisis effects 9 2.2.3 Types of crisis 10 2.2.4 Crisis management 13 2.3 Corporate social responsibility in Honduras 14 2.3.1 Development of corporate social responsibility in Honduras 15 2.4 Corporate social responsibility in times of COVID-19 pandemic 18 2.4.1 COVID coronavirus Pandemic 19 2.4.2 Corporate social responsibility amidst pandemic crisis 19 2.4.3 COVID-19 crisis calls for corporate social innovation 21 2.4.4 CSR response during COVID-19 pandemic 22 2.4.5 Corporate responsibility is not a marketing tool during times of crisis 24 CHAPTER III: RESEARCH METHODOLOGY 26 3.1 Research objectives 26 3.2 Research design 27 3.3 Sample 28 3.4 Data collection 30 3.5 Data analysis 31 CHAPTER IV: FINDINGS AND DISCUSSION 34 4.1 Findings 34 4.1.1 Challenges, adaptations and opportunities for CSR in the context of COVID-19 34 4.1.2 CSR key pillars and stakeholders’ relational strategy 44 4.2 Discussion 53 CHAPTER V: CONCLUSIONS 59 5.1 Limitations 63 5.2 Future research 64 REFERENCES 65

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