本研究起源於氣味科技 — 將電子鼻生物感測技術應用於茶產業中，提供科學化客觀數據， 輔以專家品評，作為更具公信力之參考指標；並結合服務設計，讓消費者、茶商與電子鼻之間更好地溝通，確保科技得以有效應用於茶產業。

電子鼻氣味科技在過去僅應用於部分食品品質控制，透過科技部計畫以及農科院的協助，將電子鼻得以應用於茶產業中，並且根據每種茶葉所產出的個別香氣，生成對應的氣味雷達圖，希望能夠幫助茶商在製茶過程中控管氣味品質，同時幫助消費者根據自身喜好做出購買決定。

然而在氣味雷達圖轉譯茶葉氣味的過程中，其與消費者和茶商之間的理解存在落差，導致需要耗費人力、仰賴專家的個別指導，才得以確保合作茶商了解氣味雷達圖之功用，以及消費者理解各雷達向度的意涵，過程中耗費大量的人力且無法確保雙方認知一致。

本研究使用雙鑽石服務模型為基礎，以游擊式訪談及認知走查法的形式，深入了解茶商在製茶及販售過程中所產生的需求及痛點，以及了解消費者在選購茶商品時，針對氣味面向所產生的需求及痛點，有效收斂茶產業中各利害關係人的旅程地圖，最終設計出新型態的服務流程，以讓氣味工具發揮最大功效。

透過服務設計的導入，串連起科技端、消費者端、茶商端，創造共創循環的服務體驗模型，以確保茶商端在販售茶葉的過程中，得以利用氣味工具與消費者做更好的溝通；以及消費者端得以利用氣味工具，更加瞭解自身對於茶葉氣味的偏好，最終讓電子鼻氣味科技得以融入茶葉銷售流程，創造更大的價值。

The research originated from aroma technology — applying the electronic nose to the tea industry. We integrated the technology with service design to allow the consumers and tea providers to communicate more efficiently based on the aroma technology, ensuring the technology can effectively apply to the tea industry. According to the aroma that tea generates during the manufacturing process, we can create the aroma radar chart respectively, hoping to assist the tea providers in controlling the tea quality better and allowing the consumers to make the purchase decision based on their own preference.

However, while translating the aroma to the radar chart, there is an understanding gap between consumers and tea providers. We will need to provide extra human resources and rely on expert instruction to ensure that both parties fully understand the meaning of the radar charts. The whole process takes a significant workforce and still not being able to make sure to build a consensus between consumers and tea providers.

The research was based on the double-diamond model. Via guerilla interviews and cognitive walkthroughs, we can receive a deep understanding of the needs of both tea providers during the sales process and consumers during the process of making purchase decisions. Hence synthesize the journey map of the tea-selling service process, and design the new form of the service flow. We aim to build the cocreation service model by connecting the technology side, the consumers' side, and the tea providers' side and allow the aroma technology to perform its best efficacy.

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