隨著個人電腦的發展，個人電腦已經滲入了人們的日常生活，改變了人們對於資料蒐集、儲存與應用的方式。網際網路科技與資料庫系統的興起，人們面對的挑戰不再是如何地去取得所需的資訊，而是如何地歸納整理並判讀來自四面八方不同來源的資訊，從中找出這些資訊所代表的意義並做出必要的反應。回顧二十世紀，科技在許多方面有出色的突破與發現，像是電視、飛機、個人電腦、基因定序、太空科學、癌症標靶藥物與量子力學。時至今日，電腦技術的發展依舊在各項科技與科學研究中扮演了重要的輔助角色。
檢視個人電腦的發展歷史，個人電腦在過去三十年間在軟體與硬體上不斷的推陳出新，個人電腦系統的效能突飛猛進與過去不可同日而語，並且由實驗室普及到一般消費大眾的家庭生活中。儘管如此，但近十年來個人電腦產業的銷售發展卻呈現衰退的趨勢，與十年前欣欣向榮的盛況形成強烈的對比。
消費者在購買與使用個人電腦的主要動機，不外乎是提升工作效率、資料的整理、蒐集與儲存。研究發現這些需求到今日並沒有顯著的變化。本研究從電腦產業發展過程試圖找出造成產業衰退的潛在因素，並以蘋果電腦在產品與平台策略上的發展過程中所觀察到的狀況與趨勢，對目前電腦產業的發展提出建議，期待能對個人電腦產業在後PC時代的發展重新尋得成長的動能並對產業有所貢獻。

Today, personal computer (PC) becomes a part of our life day-to-day. It changes the way people obtaining information and the way how we use it. The challenge comes with PC and internet popularization is flow of information sources, people got to find the meaning behind it. Many important inventions happen in 20th century; PC, TV, airplane, gene mapping, space science, target therapy and quantum mechanics. Even now, PC still acted important tool supporting innovation and changing people’s lifestyle. The major purpose that people use PC is to efficiency their work, manage personal creation & data. It seems no obvious change on user cases in past 30 years but it was apparent that PC demand has been trending down for years, even today’s PC performance is marvelous.
This research starting with history of PC industry evolution and trying to find the potential facts of decline. Through the case study of Apple Inc. it shows a planned long-term strategy to keep company growing, focus on optimum user experience and extending its platform scope to win in Post-PC-Era environment.

中文部份
李羿賢(2007)，國際筆記型電腦產業價值鏈經營策略績效分析
李融冠(2010),低價簡易PC對主流產品之影響探討 以Eee-PC為例, 元智大學管理研究所
林世福(2009)，產業演進與代工廠垂直整合決策分析-以筆記型電腦產業為例
吳義誠(2011)，後PC時代挑戰與展望-以台灣資訊產業為例
馬克．強生（Mark Johnson）, 白地策略：打造無法模仿的市場新規則（Seizing the White Space: Business Model Innovation for Growth and Renewal）, 天下文化出版, 出版日期：2010/11/22.
遠見雜誌 289期, 2010 7月號, 徐仁全專訪 廣達董事長 林百里：未來十年 雲端將帶來新革命
IT時代週刊, 2011.3.20, P42~P43,低價戰略擾亂競爭對手計畫 賈伯斯欲主導”後PC時代”
 
英文部分
Clayton M. Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business Review Press; Reprint edition (November 19, 2013)
Curry,J.,M. Kenney, 1999, Beating the clock: Corporate responses to rapid change in the PC industry. California management review 42(1):8-29
Fred Vogelstein (2013) Dogfight: How Apple and Google went to war and started a revolution. Publisher: Farrar Straus & Giroux (November 12, 2013)
Rhoda Alexander (Feb 2017), Touch drives growth in the mobile PC market Presentation, Tablets and Notebook PC Intelligence Service, IHS Technology