在進行觀光旅遊的過程中，餐飲不但能滿足遊客基本的生理需求，也是旅遊體驗的必要元素之ㄧ，遊客會藉由餐飲來體驗某個國家或地區，並進一步在腦海中形成此一旅遊目的地的觀光意象。因此，本研究針對來台進行觀光旅遊的日籍遊客，採取便利抽樣方式，以量化問卷及質化訪談方式進行研究調查，了解其餐飲觀光動機、餐飲吸引力、餐飲滿意度、餐飲阻礙、旅遊滿意度及觀光意象間的關係。並分析不同餐飲行為類別的遊客對於餐飲觀光動機、餐飲吸引力、餐飲阻礙、餐飲滿意度、旅遊滿意度與觀光意象之差異，研究結果如下：
一、依日籍遊客平日在國內的餐飲行為及海外旅遊的餐飲行為，可以將其區分為「前衛者」、「海外驅新在地維生者」、「海外恐新在地高峰型」和「保守者」四種類別，而來台旅遊的日籍遊客以「前衛者」佔大多數。
二、日籍遊客的餐飲觀光動機可分為「在地體驗動機」、「個人動機」、「媒體動機」及「心理動機」；餐飲吸引力分為「台灣飲食特色吸引力」及「文化吸引力」；餐飲滿意度則為「餐廳管理滿意度」及「用餐環境滿意度」；餐飲阻礙為「個人阻礙」及「語言阻礙」；觀光意象可分為「台灣意象」、「旅遊便利意象」、「自然文化資源意象」以及「情感意象」。
三、經過多元迴歸分析後，可以發現日籍遊客的餐飲觀光動機會影響其餐飲吸引力、餐飲滿意度、餐飲阻礙及旅遊滿意度；餐飲吸引力會影響餐飲滿意度及觀光意象；餐飲滿意度會影響觀光意象及旅遊滿意度；觀光意象亦會影響遊客的旅遊滿意度。
四、不同餐飲行為類別的遊客，其來台旅遊的餐飲觀光動機、餐飲吸引力、餐飲滿意度、餐飲阻礙、旅遊滿意度及觀光意象亦會有所差異。

When travelling abroad, food and beverage not only can satisfy visitor’s basic desire, but also is one of the major purposes of a trip. Visitor could learn about the country or region by experiencing local meals, which could result in tourism impression of the place that the visitor had been visiting. The research method of this study included random sampling, quantitative questionnaire, and qualitative interview. The subject would be Japanese tourists’ dining behavior in Taiwan, which included dining motivation, dining attraction, dining satisfaction, and food and beverage constraint. The purpose of this research is to find the relationship between Japanese tourists’ satisfaction and impression during their travel period in Taiwan, and to analyze the different dining behaviors of Japanese visitors' opinions regarding the above research subjects. The result of this study is showed in the following.
Comparing Japanese tourists’ dining custom and their dining behavior in Taiwan, there were four categories of Japanese tourist dining behavior, which were neophylic peak (most Japanese tourists in Taiwan tend to be this type), outbound neophylic inbound support, outbound neophobic inbound peak, and neophobic support.
Japanese tourists’ dining motivation included “local tourist motivation”, “personal motivation”, “media affection motivation”, and “mental motivation”; their dining attraction included “remarkable Taiwanese dining attraction” and “philosophy attraction” ; their dining comfort levels were “restaurant management satisfaction level” and “dining place satisfaction level”; their dining constraint were “personal constraint” and “culture constraint”; their tourism impressions were “image of Taiwan”, “travel convenience impression”, “nature, philosophy, resource impression”, and “emotion impression”.
A analysis of multiprogramming showed Japanese tourists’ dining attraction, dining pleasure, dining constraint, and travel satisfaction were affected by its tourism dining motivation; the result also showed that dining pleasure and travel impression were affected by dining attraction; tourism image and travel satisfaction were affected by dinning pleasure; and tourism satisfaction was also affected by the tourism image.
Lastly, the conclusion of this research showed that the different dining categories of Japanese tourists in Taiwan had vary eating motivation, eating attraction, eating constraint, and travel satisfaction along with its tourism impression.

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