讚美的行為可以使我們瞭解一個社會文化的價值觀及其運作的機制；學者也主張知道如何適當的讚美應是語言學習或使用者用以反應其文化價值的語言能力之一。本文旨在調查及比較新竹地區的漢人與泰雅族群在讚美語言行為方面的異同。本研究包括兩個部份：民俗上對讚美禮貌的認知，及讚美行為在語言上的表現。調查對象包括漢人組及泰雅組共 140 人，年齡平均分布在 15 – 60 之間。調查方式以問卷及語料記錄為主，訪談為輔。所得語料在觀察及比較其頻率分布方面，以百分比統計及卡方測試行之。

第一部份調查的結果顯示，兩組對讚美的禮貌觀念在諸多條件上具有普遍的相似性，但是泰雅組在讚美的對象和主題上也有部份認知和漢人組有頗大的差異，可能是導因於文化上的特異性：讚美語言行為之於泰雅文化是一種較高程度的“面子威脅行為”(FTA)；泰雅文化對男女之別的觀念大於漢文化；泰雅傳統社會與漢人社會對財產的觀念不同。第二部份分析讚美的語言行為，包括讚美句及讚美回應。兩組在句型與詞彙的選用上趨同現象十足明顯；在主題上，則有漢人多注重穿著，而泰雅多注重技能的現象。從讚美句的使用上來說，漢人喜用和操作面子相關的複合型策略，而泰雅人則偏好直接單一型的策略；在對讚美的回應上，這種偏好也反應在面子修補策略的運用頻率上，漢人的比例明顯比泰雅組高出許多。關於讚美回應方面，兩組在直接明示的回應上都有接受大於拒絕的趨勢，而委婉暗示的部份，泰雅組則有偏向否定（不同意）的傾向。性別與年齡等社會因素對讚美行為的影響在文中也做了詳細的檢視與分析。

本論文和以往關於讚美語言行為的研究相比，有以下諸項特點：（一）首次從事台灣南島（泰雅）族群讚美語言行為的全面性調查，並將之與漢人族群的讚美語言行為做一比較；（二）首次對在台灣的漢人及南島族群之民俗上的讚美禮貌進行認知上的調查；（三）以操作“面子工夫”的模式來解釋並分類讚美句及讚美回應的策略；（四）調查對象在性別及年齡上先行挑選控制，因此獲得的是較具族群全面性的語料，避免過於集中在特定的社群或年齡層。

Compliment behavior reflects cultural values in its pertaining society. It is one of the linguistic abilities of language users and learners to know how to compliment appropriately in relating contexts. The dissertation studies and compares the compliment behavior of Hanren and Atayal inhabiting in Hsinchu area. The research aims to investigate the collective notion of politeness of compliment and the linguistic manifestation of compliment behavior. 140 subjects, aged 15 through 60, are interviewed with questionnaires and asked to record the linguistic data of their daily compliments. Statistic computing is performed to analyze the corpus.

The first portion of the results presents a universal similarity between the concepts of politeness of compliment of the two groups; however, specific preferences of compliment subjects and topics are also recognized. Cultural specificity is believed to lead to the differentiation — The speech act of compliment carries a higher degree of FTA in Atayal than in Hanren; The sexual distinction is clearer in Atayal than in Hanren; The notion of property is different between Atayal and Hanren cultures.

The second portion of the results displays the analysis of the speech act of compliment: compliments and compliment responses. The lexical and syntactic patterns of compliments of the two groups are found almost identical. The sub-topic of “clothes” is preferred by Hanren, while “skill” is by Atayal. As to the compliment strategies relating to manipulating “facework,” Hanren adopts more compound strategies than simple ones; Atayal, on the other hand, uses single strategies more. Additionally, the frequently adopted strategies of “face-amending” in compliment responses of Hanren supports the idea that the “face” notion weighs more in Hanren than in Atayal society.

A general tendency of acceptance towards compliments is found both in two groups in direct and explicit responses. However, in responses with an indirect and implicit manner, Atayal shows a negative acknowledgement, disagreement, more than Hanren. The interaction between compliment behavior and social factors such as sex and age is examined in the final section of the discussion chapter.

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