簡易檢索 / 詳目顯示

回結果列表
研究生： 伍明昌
Estrada Quinto, Eduardo Javier
論文名稱： 以服務主導邏輯觀點探討資通訊新創公司在尋找、整合、驅動資源之個案研究
A CASE STUDY APPROACH TO UNDERSTANDING ICT-BASED STARTUPS IN SEARCHING, INTEGRATING AND ACTIVATING RESOURCES WITH THE PERSPECTIVE OF SERVICE-DOMINANT LOGIC
指導教授： 林福仁
Lin, Fu-Ren
口試委員: 雷松亞
Ray, Soumya
王俊程
Wang, Jyun-Cheng
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 40
中文關鍵詞： 新創公司 、服務主導邏輯 、資源整合 、價值論述
外文關鍵詞： startup, Service-Dominant Logic, resource integration, value Proposition
相關次數： 點閱：2  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • N/A

    A startup company is an emergent firm, with the potential for a business opportunity that has not achieved a stable stage. It is crucial for a startup to integrate its limited resources to create a value proposition for success. Many of the reasons for startups to fail are related to resource integration and the value proposition. Using in-depth interviews with two startup companies, I have collected their methods and motivations. With the Service-Dominant Logic perspective, I analyzed the role of a startup as a resource integrator. The study also analyzes how companies integrate resources and how the integration can influence their value propositions. The findings stand out the importance of the value proposition concept into two different roles. The first is the value proposition between a firm and its customers and the relationship with the operant resources. The second is the use of the intra value proposition between the actors in the startup ecosystem to integrate their resources. The research introduces a complementary benefit, a graphic aided illustration that startups can use it to self-analyze the standing of their organization and the relationship between the operant resources.

    Table of Contents ABSTRACT I ACKNOWLEDGEMENT II TABLE OF CONTENTS III LIST OF TABLES IV LIST OF FIGURES IV LIST OF APPENDIX IV CHAPTER 1. INTRODUCTION 1 CHAPTER 2. LITERATURE REVIEW 3 2.1 Startup Lifecycle 3 2.2 Service-Dominant Logic 5 2.2.1 Lexicon 5 2.2.2 Axiom and fundamental Premises 6 2.2.3 Service versus Goods 8 2.3 Social Capital Theory 9 2.4 Startups’ Failure Analysis 10 CHAPTER 3. RESEARCH AND METHODOLOGY 14 3.1 Research Design 14 3.2 Data Collection 14 3.3 Interview 14 CHAPTER 4. RESULTS OF CASE STUDY 16 4.1 Cases 16 4.1.1 Case 1. Catcatmed 16 4.1.2 Case 2. Place Alert 19 4.2 Value Proposition - Resource interaction 22 4.3 Resource Interaction 24 CHAPTER 5. DISCUSSIONS 28 5.1 Value proposition Loop 28 5.2 Value co-creation between operant resources 31 CHAPTER 6. CONCLUSION 35 6.1 Limitations 36 6.2 Implications 36 REFERENCES 37 APPENDICES 38 Appendix A 38 Appendix B 39

    Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. doi:10.1177/014920639101700108
    Barney, J., & Clark, D. (2007). Resource-based theory: creating and sustaining competitive advantage. Oxford; New York: Oxford University Press.
    CBInsights. (2018, February 2). The Top 20 Reasons Startups Fail. Retrieved from https://www.cbinsights.com/research/startup-failure-reasons-top/
    Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94, S95-S120. doi:10.1086/228943
    Klapper, L., Amit, R., Guillén, M. F., & Quesada, J. M. (2009). Entrepreneurship And Firm Formation Across Countries (Policy Research Working Paper 4937). Retrieved from Washington, DC:
    Lin, N. (1999). Building a Network Theory of Social Capital. Connections, 22, 28-51.
    Lusch, R. F., & Vargo, S. L. (2014). Service-dominant logic: premises, perspectives, possibilities. Cambridge: Cambridge University Press.
    Passaro, R., Rippa, P., Quinto, I., & Thomas, A. (2016). The start-up lifecycle: an interpretative framework proposal. Paper presented at the RSA AiIG, Bergamo, Italy.
    Polkinghorne, D. E. (2005). Language and Meaning: Data Collection in Qualitative Research. Journal of Counseling Psychology, 52(2), 137-145. doi:52. 137-145. 10.1037/0022-0167.52.2.137.
    Ritchie, J., & Lewis, J. (2003). Qualitative research practice: a guide for social science students and researchers. London; Thousand Oaks, Calif.: Sage Publications.
    Rose, S., Spinks, N., & Canhoto, A. I. (2015). Management research: applying the principles (First Edition. ed.). New York: Routledge, Taylor & Francis Group.
    Salamzadeh, A., & Kesim, H. (2015). Startup Companies: Life Cycle and Challenges. Paper presented at the 4th International Conference on Employment, Education and Entrepreneurship (EEE), Belgrade, Serbia.
    Salazar, E. (2018, May 29th) Personal Interview/Interviewer: E. J. E. Quinto.
    Stanfield, B., & Canadian Institute of Cultural Affairs. (2000). The art of focused conversation: 100 ways to access group wisdom in the workplace (S. a. B. Griffith Ed.). Gabriola Island, B.C., Canada: New Society Publishers.
    Startup-Commons. (2018). What is a Startup? Retrieved from http://www.startupcommons.org/what-is-a-startup.html
    Tam, J. (2018, June 1st.) Personal Interview/Interviewer: E. J. E. Quinto.
    Teece, D. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. doi:10.1002/smj.640
    Teece, D., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533.
    The_World_Bank_Group. (2017). Entrepreneurship. Retrieved from http://www.doingbusiness.org/data/exploretopics/entrepreneurship/why-it-matters
    Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1-17. doi:10.1509/jmkg.68.1.1.24036
    Windasari, N. A., Lin, F.-r., & Chen, H. (2017). The Role of Social Capital on Cocreating Value for Social Enterprises: The Service Dominant Logic Perspective.
    Yin, R. K. (2003). Applications of case study research (2nd ed. Vol. 34). Thousand Oaks: Sage Publications.

    QR CODE