本研究以計畫行為理論為基礎，探討家長對於讓學童參與課後體能課程之行為意圖，了解各變項對於家長行為意圖之影響。以新竹縣市地區且擁有3 至12 歲子女之家長為研究對象，刪除無效問卷後共回收99 份有效問卷（男生27 人，女生72 人）。本研究測量家長的態度、主觀規範、知覺行為控制對於行為意圖的影響，並以描述性統計、獨立樣本t 考驗、皮爾森基差相關、階層迴歸進行分析。研究結果如下：一、根據t 考驗的結果，不同背景變項在各理論間的差異，只有家長是否喜愛戶外活動（運動)在行為意圖上有顯著差異，其餘皆沒有。二、根據相關結果得知態度、主觀規範、知覺行為控制及行為意圖之間皆呈現顯著正相關。三、階層迴歸
結果顯示，理論三個變項中以知覺行為控制擁有最大影響力，且知覺行為控制能有效地預測行為意圖，整體預測力為34 %。根據研究結果，上課地點離家近、是否有認識的人一起上課等等都是可以影響家長行為意圖的重要因素。此研究結果也可供後續相關產業的行銷人員、教練、老師及未來研究者參考。

Based on the Theory of Planned Behavior, this study explores parents' behavioral intentions to involve their children in the after school sport program, focusing on how various variables affect these intentions. A total of 99 valid responses were collected (27 males and 72 females). The study measured the influence of parents' attitudes,
subjective norms, and perceived behavioral control on their behavioral intentions, using descriptive statistics, independent sample t-tests, Pearson correlation, and hierarchical regression for analysis. The results are as follows: 1) Only parents' preference for outdoor activities (sports) has a significant difference in behavioral intention. 2) Significant positive correlations between attitude, subjective norms, perceived behavioral control, and behavioral intentions. 3) Among the three variables, perceived behavioral control had the greatest influence and an overall predictive power of 34%.
According to the results, factors such as the distance from the class to the home, classmates who attend class together, all are important influences. These results can provide suggestions for marketers, coaches, teachers, and future researchers.

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