研究生: |
王偲昀 Wang, Szu-Yun |
---|---|
論文名稱: |
以行動者網絡理論觀點探討有機農業之服務價值網絡的形成 Service Value Network Formation for Organic Farming: An Actor-Network Theory Perspective |
指導教授: |
林福仁
Lin, Fu-Ren |
口試委員: |
林福仁
Lin, Fu-Ren 李永銘 Li, Yung-Ming 雷松亞 Ray, Soumya |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 服務科學研究所 Institute of Service Science |
論文出版年: | 2013 |
畢業學年度: | 101 |
語文別: | 英文 |
論文頁數: | 75 |
中文關鍵詞: | 行為者網絡理論 、有機農業 、轉譯 、農夫市集 、服務價值網絡 |
外文關鍵詞: | Actor-Network Theory, organic agriculture, translation, farmers market, service value network |
相關次數: | 點閱:3 下載:0 |
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In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
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