研究生: |
張宏哲 Hung-Che Chang |
---|---|
論文名稱: |
虹光的策略研究 An Analysis of Avision Strategies |
指導教授: |
洪世章
Shih-Chang Hung |
口試委員: | |
學位類別: |
碩士 Master |
系所名稱: |
工學院 - 工業工程與工程管理學系 Department of Industrial Engineering and Engineering Management |
論文出版年: | 2000 |
畢業學年度: | 88 |
語文別: | 中文 |
論文頁數: | 83 |
中文關鍵詞: | 動態能力 、策略 、程序 、定位 、路徑依賴 |
外文關鍵詞: | Dynamic Capabilities, Strategy, Process, Position, Path Dependence |
相關次數: | 點閱:3 下載:0 |
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本文之研究目的在於說明,虹光如何在高度不確定與快速變遷的競爭市場中,適應複雜度與變換率日益增高的動態競爭環境,建立明確市場與擁有特殊特質與能力,使自己能夠藉著快速的學習,以降低其進入障礙,在競爭優勢上領先其他競爭者。在理論架構上,本文以虹光的動態能力理論觀點,闡釋企業如何有效因應外界環境變動,在組織內形成學習的能力,定位自我競爭能耐,以創造策略優勢。本文研究結果初步顯示,虹光在產業快速更替的競爭過程中,為因應內部或外部競爭與變動所激發出來的組織學習能力,並無鮮明的所謂核心理念,但這並無損於虹光在組織學習上的認知與做法。
The purpose of this thesis is to describe how Avision, in the competitive market of high uncertainty and quick change, could adapt to the dynamic and competitive environment with soaring complexity and new changes, build up clear market positioning, and acquire core competence, enabling quick learning to get into the market easier and outperform other players in major competitive advantage. In terms of structure, this thesis employs the dynamic capability theory to explain how a business can, effectively and efficiently, react to external changes, develop organizational learning capability, position competitive capability of itself, so as to create competitive advantage. Preliminary result of this study shows that via the fierce rivalry in this industry, Avision has developed the organizational learning capability through the process of adapting to competition and changes, both externally and internally. Although Avision does not have a clear “core concept”, this very fact does not undermine its belief and practice on organizational learning.
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