本研究主要探討先驅者在市場上所享有的競爭優勢與隨之而來可能出現的劣勢所利用的個案對象是產業中原以跟隨者的位置，並利用歷史文獻研究所指出的先驅者優勢條件屬性，以評估個案對象的優勢穩定性。

本文首先介紹研究動機與目的。其次是對先發優勢和劣勢的認識基礎進行文學研究的回顧。本文將介紹個案對象、產業與市場的背景和歷史。並探討個案對象如何得到所擁有的競爭優勢，及其將受影響的劣勢。最後，在結論中，針對個案公司做全面性的評估進行總結。

This study seeks to explore the positional advantages created as a result of being a first mover or pioneer of the market along with the disadvantages that may arise. By utilizing a case subject that was previously in a follower position of the industry and apply the literature research studies’ identified attributes for a first mover advantage to assess the case subject’s stability to exploit the positional advantages.
This paper will first introduce the motivation and objective of the research. Followed by the review of literature studies performed on first mover advantages and disadvantages for foundational understanding. Then, the paper will introduce the background and history of the case subject along with the industry and market. Next, the paper will address what and how the positional advantages are applicable to the case subject along with disadvantages that the case subject will be exposed to. Finally, the paper will conclude with a review of overall assessment and comments.

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