研究生: |
黃嘉祥 Hwang, Chia-Hsiang |
---|---|
論文名稱: |
學名藥公司的內部創業- 以 Y 公司的生物科技事業為例 The Internal Corporate Venturing of a Generic Pharmaceutical Company- Y Corporation’s Cases of Biotech Venturing Business |
指導教授: |
張元杰
Chang, Yuan-Chieh |
口試委員: |
胡美智
Hu, Mei-Chih 陳旻男 Chen, Min-Nan 王军 Wang, Jun |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 高階經營管理碩士在職專班 Executive Master of Business Administration(EMBA) |
論文出版年: | 2017 |
畢業學年度: | 105 |
語文別: | 中文 |
論文頁數: | 51 |
中文關鍵詞: | 公司內部創業 、參與式觀察法 、轉換過程 、公司層級之倡議者 、新創事業自主性 |
外文關鍵詞: | internal corporate venturing, participant observation, transition process, corporate champion, corporate venture autonomy |
相關次數: | 點閱:3 下載:0 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
在台灣眾多製造業中,許多公司以內部創業持續支持企業發展,製藥產業亦不例外。然而相對於高科技業廠商面臨的經營環境變遷,台灣的製藥產業經營環境的變化較為緩慢、產品生命週期亦更為長久。企業的內部創業演變歷程。
本研究以轉換過程的六大設計原則 (six design principles) 作為內部創業探討的研究基礎,以「轉換前」、「轉換中」與「轉換後」等三大階段來探討;「轉換前」之主題有「專屬之轉換團隊」、「能力評估及是否準備就緒 (readiness and capability assessment)」、「提供足夠的訓練」、「人員的轉任」,主要為建立母公司的吸納及融合能力;「轉換中」之主題有「以開始銷售為轉換時機之指標」;「轉換後」之主題有「績效評價指標之校準 (alignment)」;「轉換前與轉換後」均相關之主題有「轉換前新創事業的自主性」、「轉換後新創事業的自主性」;「轉換前、轉換中與轉換後」均相關之主題有「公司層級的倡議與擁護者 (corporate champions)」。
以此理論模式為主軸,進行 Y 公司個案選擇、訪談以及資料蒐集,以直接觀察與參與式觀察來進行研究,了解其內部創業過程與各轉換過程主題的對應性,以及在此對應的新觀點中內部創業之關鍵成功因素。
本研究所得到的主要結論如下:
1. Y 公司再創後續新事業時,會受到員工個人熱忱與對新事業認同感之影響。
2. Y 公司內部創業領導者的層級愈高愈有助於新創事業發展。
3. Y 公司可複製現有成功經驗發展到後續的新創事業。
4. 母公司營收及獲利性穩定,有能力維持新產品於醞釀 / 萌芽期及導入期所需的資源投入,提高新事業之存活率。
本論文最後說明研究結果的學術貢獻,並針對實務與後續研究提出相關建議。
Many companies support sustained corporate development via internal corporate venturing in Taiwanese manufacturing sectors. Taiwan’s pharmaceutical sector takes no exception. Contrary to the ever-changing competitive landscape in many high-tech sectors, Taiwan’s pharmaceutical sector faces a less-changed competitive environment and longer product life cycles.
In this study, based on the six design principles to study the internal corporate venturing of biotechnology business in Y corporation, we investigated three phases, including pre-transition, transition, and post-transition ones. Phase themes in pre-transiton include dedicated transition team, readiness and capability assessment, adequate training, and personnel transfer. These themes aim to establish corporate absorptive and integrated capacity. Phase themes in transition include first sales as a criterion. Phase themes in post-transition include performance measurement alignment. Both pre-transition and post-transition themes are relevant to venture autonomy. All pretransition, transition, and postransition themes are reveleant to corporate champions.
Based on the six design principles as a study process, we investigated selected cases in Y corporation. By interviewing key persons and collecting information in a participant-observation way, we probed the corresponding phase themes in each internal corporate venturing program and summarized key successs factors in these internal corporate venturing programs.
We summarized as follows:
1. The success of an internal corporate venturing program in Y corporation is highly influenced by participating employees’ entrepreneurship and affiliation to this program.
2. As the corporate champion is more high level in an internal corporate venturing program the more success rate of a program will enjoys.
3. With the entreprenurship, affililation and corporate champion experience Y corporation may duplicate these experiences to future internal corporate venturing programs.
4. The continuity of a profitable corporation sustains the corporate capacity of maintain resources allocation in a corporate venture still in germination and therefore elevate the survivability of a new corporate venture.
The last part of this thesis explains the significance of this study and presents recommendations for future empirical studies.
朱, 兆., & 湯, 谷. (2003). 醫藥產業年鑑 = Yearbook of pharmaceutical industry. 臺北市: 生物技術開發中心.
邱奕嘉, & 莊文豊. 內部創業模式之研究: 以 A 公司為例.
莊文豊. (2005). 內部創業模式之研究: 以 A 公司為例. 中原大學企業管理研究所學位論文, 1-90.
楊舜慧. (2002). 產業融合與創業模式之探討. 未出版碩士論文, 國立中山大學, 高雄.
劉常勇, & 謝如梅. (2006). 創業管理研究之回顧與展望: 理論與模式探討: 創業管理研究.
蕭志同, 金必煌, 邱英雄, & 楊千. (2001). 企業集團內部創業模式-以宏碁集團為例. 資訊, 科技與社會學報, 創刊號, 1-16.
Ansoff, H. I., & Brandenburg, R. G. (1971). A language for organization design: Part II. Management Science, 17(12), B-717-B-731.
Backholm, A. (1999). Corporate venturing: an overview: Citeseer.
Bernard, H. R. (1988). Research methods in cultural anthropology: Sage Newbury Park, CA.
Bogdewic, S. (1992). Participant Observation. In, Crabtree BF, WL Millar (eds) Doing Qualitative Research: Research Methods for Primary Health Care. Vol3 London: Sage Publications.
Bower, J. L. (1970). Managing the resource allocation process: A study of corporate planning and investment.
Burgelman, R. A. (1983). Managing the Internal Corporate Venturing Process: Some Recommendations for Practice: Graduate School of Business, Stanford University.
Burgelman, R. A. (1983). A Process Model of Internal Corporate Venturing in the Diversified Major Firm. Administrative Science Quarterly, 28(2), 223-244.
Burgelman, R. A. (1985). Managing the new venture division: research findings and implications for strategic management. Strategic Management Journal, 6(1), 39-54.
Campbell, A., & Park, R. (2004). Stop kissing frogs. Harvard Business Review, 82(7/8), 27-28.
Chesbrough, H., & Tucci, C. L. (2004). Corporate venture capital in the context of corporate innovation. Paper presented at the DRUID Summer Conference.
Dunne, S., Shannon, B., Dunne, C., & Cullen, W. (2013). A review of the differences and similarities between generic drugs and their originator counterparts, including economic benefits associated with usage of generic medicines, using Ireland as a case study. BMC Pharmacology and Toxicology, 14(1), 1.
Ford, S., Garnsey, E., & Probert, D. (2010). Evolving corporate entrepreneurship strategy: technology incubation at Philips. R&D Management, 40(1), 81-90.
Gaibraith, J. (1982). The stages of growth. Journal of Business Strategy, 3(1), 70-79.
Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of management review, 10(4), 696-706.
George, R., & MacMillan, I. C. (1985). Corporate venturing: venture management challenges. Journal of Business Strategy, 6(2), 85-91.
Glaser, B. G., & Strauss, A. L. (2009). The discovery of grounded theory: Strategies for qualitative research: Transaction Publishers.
Gold, R. L. (1958). Roles in sociological field observations. Social forces, 217-223.
Harrison, C. (2011). Patent watch: the patent cliff steepens. Nature reviews. Drug discovery, 10(1), 12-13.
Jain, D. C., & Conley, J. G. (2014). Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy Innovation and Marketing in the Pharmaceutical Industry (pp. 255-285): Springer.
Jorgensen, D. L. (1989). Participant observation: A methodology for human studies (Vol. 15): Sage.
Mason, H., & Rohner, T. (2002). The venture imperative: a new model for corporate innovation: Harvard Business Press.
McCarthy, M. (2013). Global spending on prescription drugs to top $1 trillion by 2017, report says. BMJ: British Medical Journal, 347.
McGrath, R. G., & Keil, T. (2007). The value captor's process: getting the most out of your new business ventures. Harvard Business Review, 85(5), 128-136, 146.
Miles, M. P., & Covin, J. G. (2002). Exploring the practice of corporate venturing: Some common forms and their organizational implications. Entrepreneurship Theory and Practice, 26(3), 21-40.
Molzon, J., Giaquinto, A., Lindstrom, L., Tominaga, T., Ward, M., Doerr, P., . . . Rago, L. (2011). The value and benefits of the International Conference on Harmonisation to drug regulatory authorities: advancing harmonization for better public health. Clinical Pharmacology & Therapeutics, 89(4), 503-512.
O'Connor, G. C., & DeMartino, R. (2006). Organizing for radical innovation: an exploratory study of the structural aspects of RI management systems in large established firms. Journal of product innovation management, 23(6), 475-497.
Rice, M. P., Leifer, R., & O'Connor, G. C. (2002). Commercializing discontinuous innovations: bridging the gap from discontinuous innovation project to operations. Engineering Management, IEEE Transactions on, 49(4), 330-340.
Roberts, E. B. (1980). New ventures for corporate growth.
Sykes, H. B. (1993). Business research: A new corporate function. Journal of Business Venturing, 8(1), 1-8.
Timmons, J. A., & Spinelli, S. (1994). New venture creation: Entrepreneurship for the 21st century (Vol. 4): Irwin Boston.
van Burg, E., de Jager, S., Reymen, I. M. M. J., & Cloodt, M. (2012). Design principles for corporate venture transition processes in established technology firms. R & D Management, 42(5), 455-472.
Von Hippel, E. (1977). Successful and failing internal corporate ventures: An empirical analysis. Industrial Marketing Management, 6(3), 163-174.
Wolcott, R. C., & Lippitz, M. J. (2007). The four models of corporate entrepreneurship. Mit Sloan Management Review, 49(1), 75-+.
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5): sage.