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研究生: 黃嘉祥
Hwang, Chia-Hsiang
論文名稱: 學名藥公司的內部創業- 以 Y 公司的生物科技事業為例
The Internal Corporate Venturing of a Generic Pharmaceutical Company- Y Corporation’s Cases of Biotech Venturing Business
指導教授: 張元杰
Chang, Yuan-Chieh
口試委員: 胡美智
Hu, Mei-Chih
陳旻男
Chen, Min-Nan
王军
Wang, Jun
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 高階經營管理碩士在職專班
Executive Master of Business Administration(EMBA)
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 51
中文關鍵詞: 公司內部創業參與式觀察法轉換過程公司層級之倡議者新創事業自主性
外文關鍵詞: internal corporate venturing, participant observation, transition process, corporate champion, corporate venture autonomy
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  • 在台灣眾多製造業中,許多公司以內部創業持續支持企業發展,製藥產業亦不例外。然而相對於高科技業廠商面臨的經營環境變遷,台灣的製藥產業經營環境的變化較為緩慢、產品生命週期亦更為長久。企業的內部創業演變歷程。
    本研究以轉換過程的六大設計原則 (six design principles) 作為內部創業探討的研究基礎,以「轉換前」、「轉換中」與「轉換後」等三大階段來探討;「轉換前」之主題有「專屬之轉換團隊」、「能力評估及是否準備就緒 (readiness and capability assessment)」、「提供足夠的訓練」、「人員的轉任」,主要為建立母公司的吸納及融合能力;「轉換中」之主題有「以開始銷售為轉換時機之指標」;「轉換後」之主題有「績效評價指標之校準 (alignment)」;「轉換前與轉換後」均相關之主題有「轉換前新創事業的自主性」、「轉換後新創事業的自主性」;「轉換前、轉換中與轉換後」均相關之主題有「公司層級的倡議與擁護者 (corporate champions)」。
    以此理論模式為主軸,進行 Y 公司個案選擇、訪談以及資料蒐集,以直接觀察與參與式觀察來進行研究,了解其內部創業過程與各轉換過程主題的對應性,以及在此對應的新觀點中內部創業之關鍵成功因素。
    本研究所得到的主要結論如下:
    1. Y 公司再創後續新事業時,會受到員工個人熱忱與對新事業認同感之影響。
    2. Y 公司內部創業領導者的層級愈高愈有助於新創事業發展。
    3. Y 公司可複製現有成功經驗發展到後續的新創事業。
    4. 母公司營收及獲利性穩定,有能力維持新產品於醞釀 / 萌芽期及導入期所需的資源投入,提高新事業之存活率。
    本論文最後說明研究結果的學術貢獻,並針對實務與後續研究提出相關建議。


    Many companies support sustained corporate development via internal corporate venturing in Taiwanese manufacturing sectors. Taiwan’s pharmaceutical sector takes no exception. Contrary to the ever-changing competitive landscape in many high-tech sectors, Taiwan’s pharmaceutical sector faces a less-changed competitive environment and longer product life cycles.
    In this study, based on the six design principles to study the internal corporate venturing of biotechnology business in Y corporation, we investigated three phases, including pre-transition, transition, and post-transition ones. Phase themes in pre-transiton include dedicated transition team, readiness and capability assessment, adequate training, and personnel transfer. These themes aim to establish corporate absorptive and integrated capacity. Phase themes in transition include first sales as a criterion. Phase themes in post-transition include performance measurement alignment. Both pre-transition and post-transition themes are relevant to venture autonomy. All pretransition, transition, and postransition themes are reveleant to corporate champions.
    Based on the six design principles as a study process, we investigated selected cases in Y corporation. By interviewing key persons and collecting information in a participant-observation way, we probed the corresponding phase themes in each internal corporate venturing program and summarized key successs factors in these internal corporate venturing programs.
    We summarized as follows:
    1. The success of an internal corporate venturing program in Y corporation is highly influenced by participating employees’ entrepreneurship and affiliation to this program.
    2. As the corporate champion is more high level in an internal corporate venturing program the more success rate of a program will enjoys.
    3. With the entreprenurship, affililation and corporate champion experience Y corporation may duplicate these experiences to future internal corporate venturing programs.
    4. The continuity of a profitable corporation sustains the corporate capacity of maintain resources allocation in a corporate venture still in germination and therefore elevate the survivability of a new corporate venture.
    The last part of this thesis explains the significance of this study and presents recommendations for future empirical studies.

    第一章 製藥產業環境與 Y 公司背景 第一節 製藥產業的整體環境、技術、產值 1 第二節 生物技術產業整體環境、技術、產值 5 第三節 Y 公司歷史、發展、組織結構、企業文化以及營運狀況 7 第四節 Y公司面臨之內部創業環境- 初步分析 11 第二章 研究問題的重要性與研究目的 第一節 研究問題的形成因素以及目前的因應對策 13 第二節 問題的重要性、急迫性、以及為何需要被處理 13 第三節 研究問題發展出研究目的 15 第三章 相關文獻探討與研究架構 第一節 創業管理的理論與模式 16 第二節 公司內部創業 18 第三節 公司內部創業的轉換過程 22 第四章 研究方法 第一節 個案研究法 26 第二節 個案的選擇 28 第三節 參與式觀察法 29 第四節 研究流程 31 第五章 研究結果與分析 第一節 Y 公司的快速診斷試劑新事業發展與分析 32 第二節 Y 公司的體外診斷試劑新事業發展與分析 39 第六章 研究貢獻與價值 第一節 本研究對個案問題解決的貢獻與價值 46 第二節 本研究對個案公司未來的管理意涵和衝擊 46 第三節 研究限制與建議 48 參考文獻 一、 中文部分 期刊論文 48 二、 英文部分 期刊論文 48

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