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研究生： 梅 花
Kanyakorn Sripattananon
論文名稱： 公、私廠商在員工激勵誘因方面的競爭：以泰國電信業為例
Competition in Employee Incentives between Public and Private Firms: A Case Study of Thai Telecom Industry
指導教授： 周瑞賢
Chou, Stephen Jui-Hsien
口試委員: 盧姝璇
Lu, Shu-Shiuan
鄭保志
Cheng, Pao-Chih
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2024
畢業學年度： 112
語文別： 英文
論文頁數： 35
中文關鍵詞： 寡占 、公營廠商 、金錢激勵 、非金錢激勵
外文關鍵詞： Oligopoly, Public Firm, Monetary Incentives, Non-Monetary Incentives
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    • 本研究深入探討寡占市場結構的動態，特別研究國營企業如何與私人企業競爭。鑑於一些國營企業在與私人企業競爭時所面臨的挑戰，本研究重點以泰國電信業為個案研究。雖然國有企業和私營企業之間的競爭力受到各個方面的影響，但本研究重點關注員工激勵，因為他們在公司生產力和成功中發揮關鍵作用。具體來說，基本工資和福利等激勵措施分為金錢激勵和非金錢激勵兩類。此外，本研究認識到工程師對電信業至關重要，比較了不同公司的工程師激勵措施，並提出了適合國有企業的潛在策略。

    This study delves into the dynamics of the oligopoly market structure, particularly examining how state-owned enterprises contend with private firms. Given the challenges faced by some state-owned enterprises in competing with private counterparts, this research focuses on the Thailand Telecommunication Industry as a case study. While various aspects influence the competitiveness between state-owned and private enterprises, this study focus on employee incentives due to their pivotal role in company productivity and success. Specifically, incentives such as base salary and welfare benefits are categorized into two groups: monetary and non-monetary incentives. Furthermore, recognizing engineers as essential to the telecommunications industry, this study compares engineer incentives across different companies and proposes potential strategies tailored to state-owned enterprises.

    Table of Contents Abstract………………………………………………………………………………...…I 中文摘要……………………………………………………………………………..….II Acknowledgement………………………………………………………………..……..III Table of Contents…………...………………………………………………………..…IV Chapter 1 Introduction……..…………………………………………………………….1 Chapter 2 Literature Review………….;…………………………………………………3 Chapter 3 Background of Thailand’s Telecom Industry………...……………….……....7 Chapter 4 Possible Competitor of National Company………………………………….12 Chapter 5 Comparison of Incentives……………………………………………………13 Chapter 6 Possible Action Items and Potential Strategies……………..…………….…18 Chapter 7 Conclusion……………………………………………………………….…..31 References………………………………………………………………………………33 List of Figures Figure 1. National Company Services……………………………..……………………..7 Figure 2. Company A Services……………………...…………………………………..10 Figure 3. Company B Services………………………………………………………….10 Figure 4. Company C Services………………………………………………………….11 Figure 5. Level of managers………………………………………………………….…19 Figure 6. Entry-level manager performance evaluations by their subordinates………...24 List of Table Table 1. Monetary incentives…………………………………………………………...14 Table 2. Entry-level manager training program……………………………………...…21 Table 3. Middle-level manager category incentives……………………………………26 Table 4. English proficiency incentives………………………………………………...27 Table 5. Network engineer certificate incentives……………………………………....30

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