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研究生: 黃祐鈞
論文名稱: TFT-LCD 生產製程自製或委外決策分析之個案研究
A Case of Make or Buy Decision Framework on production process of TFT-LCD
指導教授: 林則孟
口試委員: 陳文智
陳盈彥
學位類別: 碩士
Master
系所名稱: 工學院 - 工業工程與工程管理學系碩士在職專班
Industrial Engineering and Engineering Management
論文出版年: 2013
畢業學年度: 101
語文別: 中文
論文頁數: 85
中文關鍵詞: 面板自製或委外模組化決策
外文關鍵詞: Flat panel display, Make or Buy, Modularity, Decision
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  • 企業決策者常常會針對產品自製生產或向外購買進行決策與取捨。”Buy”從外部製造商買入必須要的產品-可釋放內部資源、降低資金需求、增加彈性和提高資本報酬率,但是在競爭的市場上仍然必需尋求潛在的品質問題與供應風險。”Make”方式-在公司內部建議或開發必要的產品,充分利用公司現有內部的產能吸收固定成本和保護知識產權,但將使得內部複雜化並花更多時間與資源。

    本論文就以台灣TFT-LCD面板產業生產流程為研究對象,研究目的主要藉由自製或委外相關書籍與文獻為理論基礎,探討出面板產業自製或委外的決策關鍵因素。並透過流程模組化切割後,定義出企業可模組化生產流程。根據以往的資料收集與訪查,產業中多以主觀的評核法來決定企業的委外或自製模式。依據參考Mohsen (2011) & Platts (2002) 所提出的實證論述” make vs. buy decisions.”為架構,引證於案例公司各段模組化生產流程自製或委外決策,經由論文研究之後,發現透過本法的架構判斷後,可以比較明確的得到自製或委外的決策答案。

    使用自製或委外決策策略檢視TFT-LCD生產流程,在第一階段使用Mohsen (2011)所提「核心競爭力」&「企業資源層面」找出核心競爭力之活動,第二階段使用Platts (2002)所提「工程技術與製造能力」、「成本」、「供應鏈管理能力」、「系統支援能力」對於非核心競爭活動使用AHP分析法做出最後決策。第一階段找出Array、CF、Cell為核心競爭活動,第二階段評估JI&MA生產流程後,以MA的委外加權分數高於自製。在個案公司的實證中也證實MA委外生產可獲得相較自製更有競爭力的生產模式。並透過個案公司的實證,得以自製或委外決策架構將提供企業自製或委外決策使用,以做為企業的管理與發展參考。


    Abstract
    The trade-offs between making a product in- house and buying it externally are well known to most senior executives. The “buy” approach— a manufacturer purchasing a necessary part from an outside source—frees up resources, reduces capital demands, increases flexibility and improves returns on capital employed, but in a tough market companies may seek to avoid potential quality concerns and supply risks. On the other hand, a “make” approach—developing and building that same necessary part internally— enables the company to utilize available internal capacity; absorb fixed costs and protect intellectual property. but it can lead to unnecessary complexity and divert time and attention away from higher- value activities.
    This thesis takes Flat panel display of Taiwan as research, main objective of research is make or buy related books and references as basic theory, investigate the crucial element of flat panel industry make or buy decision. In addiction, through process modularity tangency, define production process which enterprise could make modularity. Base on the database collection and interviews, the subjective appraisal is more often used in the company "Make or Buy" model.
    This research takes the structure of positivism in " make vs. buy decisions." by Mohsen (2011) & Platts (2002) against cases to be referred to "make or buy" decision in each modularity production process. Through this thesis research, the decision model of Platts offered a more confidence answer to us for now and further prediction on this subject.
    Using the “Make or Buy” theory to inspect the TFT-LCD production process, the first stage is using Mohsen (2011) “Core competency” and “Resource-Based View” to find out the main competetive process. The next is using Platts (2002) theory as ”Technology & Manufacturing Processes”、”Costing”、”Supply Chain Management & Logistics”、”Support System” for the none-competetive process to do the AHP analysis to make the final decision. In the first stage for TFT-LCD process, we find out the Array, CF and Cell process are the main competitive process. In the second stage to evaluate JI and MA production flow, we get the Buy is higher weighted point than Make in MA processs. Also, the study case in company result is aligned and approved the “Buy” method in MA can get more competitive than “Make”mothed. Under the study case get approved by company, the “Buy or Make”decision structure could provide for comapy to decise the process if it will be “Buy” or “Make”, and also could be the reference for company management and development.
    Keywords:Flat panel display、Make or Buy、Modularity、Decision

    目錄 摘要…………………………………………………………………………………………I Abstract……………………………………………………………………………………II 目錄………………………………………………………………………………………..III 圖目錄……………………………………………………………………………………..VI 表目錄……………………………………………………………………………………VIII 第一章 緒論…………………………………………………………………………….…1 1.1 研究背景與動機………………………………………………………………..1 1.2 研究目的………………………………………………………………………..2 1.3 研究範圍………………………………………………………………………..2 1.4 研究方法………………………………………………………………………..2 1.5 研究架構………………………………………………………………………..3 第二章 文獻回顧………………………………………………………………………….5 2.1 策略性自製或委外決策模式………………………………….…………………..5 2.1.1 Mohsen Cheshmberah (2011) 自製或外包決策架構…….……………………5 2.1.2 Lammers,Loehndorf & Weitzel (2004) 自製或外包決策架構……….………..8 2.1.3 Platts (2002) 自製或外包決策架構…………………………………………...11 2.1.4 Kremic and Tukel (2003) 自製或外包決策架構……………………………...13 2.1.5 Eric Sislian & Ahmet Satir (2000) 自製或外包決策架構…………………….17 2.1.6 自製或外包決策重點因素整理……………………………………………….19 2.2 委外的型態………………………………………………………………………..21 2.3 模組化理論………………………………………………………………………..23 2.3.1 模組化類型範圍………………………………………………………….........23 2.3.2 模組化產品類型……………………………………………………………….24 2.3.3 模組化理論…………………………………………………………………….26 第三章 策略性自製或委外決策流程…………………………………………..27 3.1 TFT-LCD自製或委外決策分析架構圖……………………………………………27 3.2 TFT-LCD產業概況…………………………………………………………………28 3.2.1 TFT-LCD演進……………………………………………………………….29 3.2.2 TFT-LCD產業現況………………………………………………………….30 3.2.3 TFT-LCD 國內供應鏈……………………………………………………...31 3.2.4 TFT-LCD 面板客群分析…………………………………………………...31 3.2.5 TFT-LCD 面板潛在競爭者………………………………………………...32 3.2.6 TFT-LCD 面板技術開發…………………………………………………...33 3.2.7 TFT-LCD 面板未來發展…………………………………………………...34 3.3 TFT-LCD自製或委外決策關鍵因素…………………………………………....35 3.3.1 TFT-LCD 外在環境分析…………………………………………………...35 3.3.2 TFT-LCD 自製或委外關鍵決策策略……………………………………...36 3.3.3 TFT-LCD 自製或委外決策因子分析…………………………………….. 38 3.3.3.1 工程技術與製造能力因子定義…………………………………………38 3.3.3.2 成本因子定義…………………………………………………………… 39 3.3.3.3 供應鏈管理能力因子定義……………………………………………… 39 3.3.3.4 系統支援能力子定義…………………………………………………… 40 3.4 模組化方法--設計結構矩陣(DSM , Design Structure Matrix) ………………… 41 3.5 TFT-LCD自製或委外決策分析研究流程……………………………………... 43 第四章 個案分析……………………………………………………………………..45 4.1 個案公司概況與簡介…………………………………………………………….45 4.1.1 組織編組與營運現況………………………………………………………...45 4.1.2 主要核心技術與產品應用…………………………………………………...46 4.1.3 個案公司SWOT分析…………………………………………………………47 4.2 個案公司外在環境影響………………………………………………………….48 4.3 個案公司製程模組化…………………………………………………………….49 4.3.1 TFT-LCD製程簡介………………………………………………………….49 4.3.2 Array 製程簡介……………………………………………………………..50 4.3.3 CF 製程簡介………………………………………………………………..51 4.3.4 Cell 製程簡介………………………………………………………………52 4.3.5 Module 製程簡介…………………………………………………………..53 4.3.6 TFT-LCD 模組化假設……………………………………………………..54 4.4.7 TFT-LCD 模組化模擬分析………………………………………………..55 4.3.8 TFT-LCD 模組化分析結果………………………………………………..59 4.4 個案公司自製或委外現況分析(第一階段) …………………………………… 60 4.4.1 Array(M1) 導入自製或委外決策分析…… ……………………………… 60 4.4.2 CF(M2) 導入自製或委外決策分析………………………………………..61 4.4.3 Cell(M3) 導入自製或委外決策分析………………………………………61 4.4.4 JI(M5) 導入自製或委外決策分析…………………………………………61 4.4.5 MA(M6) 導入自製或委外決策分析………………………………………62 4.5 個案公司自製或委外現況分析(第二階段) ……………………………………63 4.5.1自製或委外決策因子-修正式德菲法(Modified Delphi Method) …………...63 4.5.2 德菲法專家問卷調查及分析(第一回合) …………………………………...64 4.5.3 德菲法專家問卷調查及分析(第二回合) …………………………………...65 4.6 TFT-LCD自製或委外資料評估分析…………………………………………..66 4.6.1 權重計算方式………………………………………………………………...66 4.6.2 資料分析方式………………………………………………………………...66 4.6.3 資料判讀方式………………………………………………………………...67 4.6.4 原始權重評比………………………………………………………………...68 4.6.5 差異分析……………………………………………………………………...68 4.6.6 敏感度分析…………………………………………………………………...70 4.7 個案公司實證績效評估…………………………………………………………79 第五章 結論與建議……………………………………………………………….81 5.1 結論……………………………………………………………………………….81 5.2 建議……………………………………………………………………………….83 參考文獻………………………………………………………………………………84

    參考文獻
    中文部份
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    英文部份
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