研究生: |
高妤寧 Kao, Yu Ning |
---|---|
論文名稱: |
社會企業生態系統共創之探討 Exploring the Value Co-creation of the Social Enterprise Ecosystem |
指導教授: |
王俊程
Wang, Jyun-Cheng |
口試委員: |
王貞雅
Wang, Chen Ya 江成欣 Chiang, Cheng Xin |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 服務科學研究所 Institute of Service Science |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 70 |
中文關鍵詞: | 社會企業 、服務導向邏輯 、共同創造 、生態系統 |
外文關鍵詞: | Social Enterprise, Service-dominant Logic, Co-creation, Service Ecosystem |
相關次數: | 點閱:2 下載:0 |
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近年來,社會企業的觀念在各大機關中漸漸受到重視,而在2014年,政府亦宣示該年為「社會企業元年」,此項宣示也為社會企業的推動注入諾大的動力。但儘管社會創業類似一般的企業創業,但其面臨到其為包括經濟面和社會面兩種相異目的的混和型組織,營運上相對地困難。有時無力支付所提供的產品和服務、抑或創投對於社會企業經營獲利的質疑,以及調動人力和財力資源的困難,而同時卻又兼顧到社會使命。總結來說,面對如此兩方極端的需求,社會企業相較於其他形態的組織更難營運,導致目前台灣社會企業生態圈面臨顯著的障礙及挑戰。
因此,要成功地經營社會企業,必須具備善於動員和調動資源的能力,且運用到多重跨界,以建立起社會企業與相關利益人共創的生態系統,並同時確保最初的社會使命。
有鑑於此,由2004年Vargo學者提出之 服務導向邏輯(SD-Logic)架構,強調跨領域共創的特性,任何相關利益人均為Operant資源,同時為生產者與消費者,得以在此服務生態系統內互動、共創價值。而以此跨領域共創的核心概念與需運用多重跨界能力的社會企業不謀而合,故本研究探討 服務導向邏輯(SD-Logic)架構之於社會企業的配適度,來審視社會企業與其他相關利益人共同創造價值的關係,並且透過 服務導向邏輯(SD-Logic)架構來找出社會企業的衡量指標。
本研究訪談五家社會企業,共九位受訪者,以此共有四大結論:一、更易掌握社會企業與相關利益人互動的常態;二、相關利益人多「主動」的提出自身資源,以提升此生態系統;三、 服務導向邏輯(SD-Logic)適合審視社會企業;四、透過服務導向邏輯(SD-Logic)的概念,審視並建立了三項衡量指標,以補足原有衡量指標的不足,其中三項指標為「服務體系的完整度」、「複合機制的整合度」以及「心理層面」。
In recent years, the concept of the social enterprise has gradually been a global phenomenon. These social enterprise seek to achieve both of the social missions and business profits at the same time. For these extreme aspects, the social enterprise has faced the apparent obstacle and challenge. Consequently, the social enterprise might establish the ecosystem that include the social enterprises and their stakeholders to ensure the social mission.
By using the Service-Dominant Logic (SD-Logic), which is presented by Vargo, emphasized the cross-functional and cross-organizational characteristic. For this reason, the study discuss the suitable degree between Service-Dominant Logic(SD-Logic) and social enterprise. Through the Service-Dominant Logic(SD-Logic) framework, not only could find out the measurable indicators, but also evidence the co-creation relationship of social enterprise and their stakeholders.
The study interviewed five social enterprises, total nine interviewer. This means that comparing and summarizing from different companies. Finally, the study summarizes four conclusions. First, control the interaction between social enterprise and their stakeholders more easily by Service-Dominant Logic (SD-Logic). Second, most stakeholders raise their resource actively to enhance the ecosystem. Third, Service-Dominant Logic (SD-Logic) is suitable measurable way for the social enterprise. And last, the study establish the three measurable indicators through the Service-Dominant Logic (SD-Logic) framework: “Completion”, “Integration” and “Psychology”
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