研究生: |
周欣宜 Chou, Hsin-Yi |
---|---|
論文名稱: |
運用訊息輕推設計預防在交友軟體上分享個人照片的潛在危險 To share or not to share? Nudges in preventing dangers when sharing personal photos on dating apps |
指導教授: |
歐怡君
OU, YI-CHUN |
口試委員: |
郭佩宜
Guo, Pei-Yi Bowen, Karen Tejedor Bowen, Karen Tejedor |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 服務科學研究所 Institute of Service Science |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 英文 |
論文頁數: | 51 |
中文關鍵詞: | 交友軟體 、訊息輕推設計 、個人照片 、展望理論 、從眾理論 、助推設計 |
外文關鍵詞: | Nudges, Dating Apps, Prospect Theory, Social Conformity Theory, Nudges Design, Nudge Theory |
相關次數: | 點閱:40 下載:0 |
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本篇論文討論了使用交友軟體尋找約會對象可能帶來的潛在危險。其中一個特別關注的問題是在這些交友軟體上分享個人照片時所可能涉及的個人資訊洩露。為了解決這個問題,本研究採用了展望理論和社會從眾理論的概念,嘗試使用訊息「輕推」設計來鼓勵使用者暫緩在交友軟體上分享個人照片的行為。
研究採用了2x2的設計架構,考慮了展望理論中的情感價值和不確定性類型,以及社會從眾理論中的情感價值和社會規劃類型等因素,進行輕推訊息的設計。為了驗證所提出的假設,我們分析了來自400名問卷填答的資料。研究結果指出,訊息組合為負向不確定性以及正向敘述性的訊息設計,能有效地促使使用者暫緩分享個人照片的意願。此外,研究還強調了性別、先前使用交友軟體的經驗,以及感情關係狀態在決策過程中的重要性。總體而言,本研究為在交友軟體情境之下使用訊息輕推設計之領域做出貢獻。
This paper addresses potential dangers associated with the increased usage of dating apps for meeting romantic partners. One particular concern is the disclosure of personal information when sharing personal photos on these apps. To address this concern, the paper examines the impact of using nudges based on prospect theory and social conformity theory to encourage individuals to postpone sharing personal photos on dating apps.
The survey follows a 2x2 design, considering the factors of valence and types of uncertainty for prospect theory nudges and valence and types of norms for social conformity theory nudges. To evaluate the proposed hypotheses, data from 400 respondents was analyzed. The findings show that the combination of negative uncertainty and positive descriptive nudges is effective in prompting individuals to postpone their intentions of sharing personal photos. Furthermore, the findings emphasize the importance of gender, prior dating app experience, and relationship status in the decision-making process. Overall, this study contributes by implementing nudges in the setting of dating applications.
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