隨著雲技術、5G網絡的快速發展，半導體製造設備的需求持續攀升。為了滿足市場需求的不斷增長，半導體製造設備商正積極採用不同的商業模式，開發並整合各種加值服務，以提供更有價值的服務給客戶。這些服務的核心目標是從客戶終身價值的角度出發，促進供應商和客戶之間更好的合作，共同創造更多價值。本研究則因應半導體產業的景氣循環，結合半導體設備商開拓加值服務市場的需求，提出研究問題：在半導體產業景氣循環下行放緩期間，半導體設備廠商如何找出自己的核心競爭價值，增強競爭優勢，捕獲加值服務收益，幫助公司創造穩定的現金流，因應潛在營運衝擊。本研究透過個案公司X，分析設備商現有的優勢和基礎，提供以服務訂閱制為基礎的四大加值服務支柱架構，建議半導體設備商為客戶提供一種終身價值的服務模式。這種商業模式結合了差異化策略與加值服務，並善用賦名策略工具，通過加值服務工具為用戶實現價值創造，贏得客戶的認可與認同。這種共同投入創新與價值創造的商業模式有助於實現長期的服務協議，提高客戶的服務協議續約率，從而穩固並增加收入，進而拓展加值服務市場。

With the rapid development of cloud technology and 5G networks, the demand for semiconductor manufacturing equipment continues to rise. To meet the growing market demand, semiconductor manufacturing equipment vendors are actively adopting different business models to develop and integrate various value-added services. The core objective of these services is to provide customers with more value from the customer's point of view. The core objective of these services is to promote better collaboration between suppliers and customers to create more value from the perspective of customer lifetime value. This study responds to the boom in the semiconductor industry and the need for semiconductor equipment vendors to develop the value-added services market. The research question is: How can semiconductor equipment manufacturers identify their core competitive value, enhance their competitive advantages, and help their companies grow steadily during the downturn and slowdown of the semiconductor industry? This study analyzes the existing strengths and fundamentals of equipment vendors through a case study firm X, and provides a four-pillar framework of value-added services based on a service subscription system. It is suggested that semiconductor equipment vendors should offer a lifelong value-added service model to their customers. This business model combines differentiation strategies and value-added services, and makes good use of the empowerment strategy tool to realize value creation for customers through value-added service tools, winning customers' recognition and approval. This business model of shared investment in innovation and value creation helps to realize long-term service agreements and increase the renewal rate of service agreements. The goal is to stabilize and increase revenues and expand the value-added services market.

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