企業的成功，最終仍是取決於其策略以及其發展產品的能力。 企業策略與技術策略是企業永續發展之基石，在整合企業策略與技術策略之策略規劃程序中，其主要挑戰在於調和匹配技術推力與市場拉力。 而策略之涵義包括有方向、目標與做法，如何創新整合現有工具，以將策略貫徹落實到新產品開發即為本研究之議題。
本研究建議一個從策略到新產品開發的策略貫徹模式(SAM-NPD)，其包含(1)概念模式-策略貫徹模式(SAM)；(2)分析模式-六層次模式(SEM)，包括產業、市場、產品、技術、智財與成本結構分析；(3)解題模式-系統創新程序(SIP)。
最後以兩個個案分析，核電廠全幅式模擬器主電腦更新專案個案，以及太陽光發電系統之研發專案個案，說明新產品開發策略貫徹模式中的概念模式、分析模式與系統創新程序，分別或整合運用均有其貫徹(Alignment)特性，以及運用於新產品開發時之適用性。

The business and technology strategy provides the foundation for sustainable development of a business. The challenge of a strategic planning process to integrate technology and business strategy is to match technology push to market pull. Based on this perspective, the research issue of this study is “How to align the strategy of a business to new product development?”
This dissertation proposed a Strategic Alignment Model for New Product Development (SAM-NPD), which includes Strategic Alignment Model (SAM), Six-Echelon Model (SEM) and Systematic Innovation Process (SIP).
Finally, the application of this methodology to develop two projects is illustrated.

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