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研究生: 鍾展揚
Chung, Trien Duong
論文名稱: 越南的人壽保險與保險科技之情況 - 以越南保誠人壽保險為研究案例
The Situation of Insurtech of Life Insurance in Vietnam with Prudential Vietnam as a Case Study
指導教授: 林哲群
Lin, Che-Chun
口試委員: 楊屯山
Yang, Tun-Shan
蔡錦堂
Tsai, Chin-Tang
張焯然
Chang, Jow-Ran
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 29
中文關鍵詞: 保險科技人壽保險越南保誠人壽
外文關鍵詞: insurtech, life insurance, Vietnam, Prudential Vietnam
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    The potential of the life insurance industry in Vietnam is very huge in term of the uninsured market and the application of technology into insurance’s business. Although insurtech is the hot trend all over the world as well as in Asia, Vietnam is still in its early phase of adopting insurtech into the life insurance industry. The purpose of this study is to find out the current pictures of insurtech adoption in life insurance of Vietnam and to see how life insurers embrace the trend. The case of Prudential Vietnam – one of the biggest life insurers in Vietnam - will be thoroughly analyzed to understand how the company is responding and provide some recommendation for the future development of Insurtech in Vietnam.

    ABSTRACT i ACKNOWLEDGEMENT ii TABLE OF CONTENTS iii LIST OF FIGURES v CHAPTER 1 – INTRODUCTION 1 1. 1 Research Background and Motivation 1 1.2 Research question 2 CHAPTER 2 - LITERATURE REVIEW 3 2.1 Life insurance 3 2.2 Insurtech 4 2.3 Vietnam Market 7 2.3.1 Life Insurance Industry of Vietnam Overview 7 2.3.2 Adoption of Insurtech in Life Insurance Industry of Vietnam 10 CHAPTER 3 – METHODOLOGY 11 3.1 Data Collection and Case study analysis 11 3.2 Research Scope 11 CHAPTER 4 – CASE COMPANY ANALYSIS 12 4.1 Company Profile 12 4.1.1 Company Background 12 4.1.2 Company Performance Summary 12 4.2 Prudential Vietnam adapting Insurtech: 13 4.2.1 How Prudential Vietnam applied Insurtech 13 4.2.1.1 PruBot 13 4.2.1.2 Pop-up Store 14 4.2.1.3 myDNA 15 4.2.1.4 MatchBook 15 4.2.1.5 ePrudential 16 4.2.1.6 Life Companion 16 4.2.1.7 PRUonline 17 4.2.1.8 Straight Through Processing (STP) 17 4.2.2 Prudential Vietnam’s Insurtech in-depth Analysis 18 4.2.2.1 Analysis 18 4.2.2.2 Limitations 21 4.2.2.3 Recommendations 22 CHAPTER 5 – CONCLUSION 24 5.1 Major Findings 24 5.2 Future Research 25 REFERENCES 26

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